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BYU has signed a NIL deal with Built Brands, LLC that is so huge, it will grant 36 of their walk-on players a full-ride scholarship for the upcoming year. The nutrition brand will also sponsor the roughly 120+ active BYU football players, becoming one of the first NIL sponsors to sign with an entire program rather than an individual athlete.
As part of the agreement, the Built Brands logo will be displayed on Cougars uniforms and BYU players will feature in their promotional materials.
Since the Supreme Court decided in June that collegiate athletes can make a profit of their name and likeness, deals have been rolling in, but nothing compares in size or scope to this BYU/Built Brands partnership.
BYU coach Kalani Sitake gave his thoughts about the new agreement and how it will open up opportunities across the program.
“From the beginning of the NIL discussion, my hope was that changes to NCAA rules and regulations would provide a pathway forward for all players to benefit more fully from their name, image, and likeness, especially walk-ons who sacrifice so much to make our program great. When Nick Greer called to tell me that Built was committed to entering into NIL deals, which would pay our walk-ons enough money to cover their tuition for the full academic year, I could not hold back my emotions. I love these boys, and I am overwhelmed with gratitude to be partnering with a company that is equally committed to assisting BYU football in building a culture of love and learning while enhancing the experience for all players.”
Nick Greer, co-founder of Built Brands, released a statement regarding the ground-breaking deal and its new relationship with a team that had an impressive 11-1 campaign in 2020.
“We are excited to partner with BYU and all 123 players on the football team. We are making history together. Cougar players know success happens when every player invests in each other to do what’s best for the team. That’s what we believe at Built too, and we’re excited to support every player of the BYU football team. Games are won when every single player lifts and supports each other with everything they’ve got. That is how we will all win. That is how we unite as one.”