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Tuesday I learned there are guys out there on text groups who analyze Screencaps on a daily basis

There might not be a higher honor than learning from Ben in Tuscaloosa that he’s on a text exchange with his buddies where they analyze the food photos, try to predict which IG models will be featured, and have a good time going back and forth with each other over the post. It’s an understatement when I say there’s no higher honor in the blogging game than dedication like this, especially from people out of the south who used to not be such big fans of mine.

“The food pics have been the inspiration for a 1.) new Traeger purchase and 2.) many smoking sessions on said Traeger. Especially for mac n cheese, nachos, and wings,” Ben reports.

Hey national brands, are you reading this? Ben literally went out and bought a new Traeger to duplicate the food he was seeing in Screencaps. Hey OutKick sales team, are you reading this? I sure hope so because there’s no reason why we shouldn’t be heading towards a major national sponsor for this post as we get closer to my one-year anniversary (June 1) here at OutKick. OutKick sales team: Yes, we can make a version of Caps for brands that want to leave out the IG models. Let’s chat.

And Ben’s not alone in his fascination with this post. The Instagram DMs (@joekinseyexp) are lit up on a daily basis with guys praising, suggesting IG models, throwing beautiful food pics my way and general craziness they’re seeing out in society. It’s probably time we start using #MorningScreencaps on IG to tag content suggestions. It’s wide open, fellas. We own it. Let’s make sure to use it on IG Story. Let’s expand the operation here.

• The news that White Claw’s dropping an 8% seltzer on suburban moms is absolutely stunning. The Summer of 2021 is about to crank up a notch, that’s for sure. Suburban families have dumped out tens of thousands to turn their yards into party pads and Claw knew just what the bashes needed — higher alcohol content level! Snap & TikTok content consumers are the real winners here.

• Speaking of TikTok, our corporate partners over at Total Sorority Move are on Spring Break and decided to see how hard it would be to find guys willing to take them out on their boats. Now, before you say this is a completely stupid idea, the sorority sisters survived and brought back content. All is well.

• I know you guys don’t watch the NBA, but I have to keep an eye on it just to be well-rounded in the content department. LeBron isn’t playing due to injury and the league has zero buzz. It’s amusing. I feel the same way. GOOD.

• Some guy I’ve never heard of on Twitch (I’m sure my son’s a fan) has ended a 31-day streaming session. You’ll never guess when most people watched. That’s right, when he was sleeping. People seem to be fascinated by it.

Let’s go out there and have a strong random Wednesday in mid-April. Leave it all on the field of play.

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Written by Joe Kinsey

Joe Kinsey is the Senior Director of Content of OutKick and the editor of the Morning Screencaps column that examines a variety of stories taking place in real America.

Kinsey is also the founder of OutKick’s Thursday Night Mowing League, America’s largest virtual mowing league.

Kinsey graduated from University of Toledo.


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  1. STRONG IG game today. I like mixing up the models with the food, like the pic of Alexandra O’Laughlin. Liz Hurley crushing a burger with a deep fried mac and cheese bun would end a pair of boxer briefs with a quickness…

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