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Sunday’s Daytona 500 on Fox drew 8.9 million viewers, topping every primetime entertainment show on television to date this year.
For comparison, Daytona beat the NBA All-Star Game, which aired on TNT later that evening, by over 41%. That’s the largest gap between the two events in five years, says research guru Michael Mulvihill.
You’d never know that more viewers chose NASCAR than the NBA on Sunday. After all, ESPN and TNT spent the entire week promoting LeBron James’ return to Cleveland, the site of the All-Star Game.
Daytona also topped the same-day coverage of the Olympic closing ceremonies on NBC. Here’s how they compare:
The Daytona 500 (8.9m viewers) beat same day coverage of the Olympic closing ceremonies (6.6m) by 35%.
The last time the two went head to head in 2018 the closing ceremonies outrated Daytona by 59%.
— Michael Mulvihill (@mulvihill79) February 23, 2022
NASCAR is quietly experiencing significant year-over-year growth. FOX’s half of the NASCAR season, through two events, is up 94%.
I, too, choose NASCAR over LeBron.
9 CommentsLeave a Reply
Yes right, Nascar is bigger than basketball… Just stop, you sound silly as hell. Who’s the Nascar star that even comes close to LeBron? I’ll wait… Silly rabbit, tricks are for kids.
Caught Outkick LYING AGAIN….From.Sports Media Watch…..
Despite the historically low numbers, Sunday’s race was the most-watched single network sportscast of the entire week — topping all of NBC’s primetime Olympics windows and the NBA All-Star Game. It dominated competing Olympics coverage head-to-head Sunday afternoon (1.4, 2.26M).
It was Sunday’s most-watched television program of the entire day and ranked second behind Turner’s NBA All-Star Game in 18-49 (1.5), 18-34 (0.9) and 25-54 (2.1).
You are one dumb MF, look at your post again! 2022 Daytona 500 averaged 8.868 million viewers, NBA All-Star Game averaged 6.28 million. BLM needs a smarter person to represent them, you suck Ball Don’t Lie!!!
Actually you dumb bastard read the comments again you fool. The NBA beat Nascar in all the most important demos you ass clown. The KKK needs to send you back to school you fool. Let me guess, you voted for dumbass Trump?
You Dumb MF, again read or have someone with sense read for you!!! LeChina needs to fire you!!!
Your like many men’s ex’s to stupid to shut up.
LOL your too much bro
I helped on both of them but in my defense I lost a bet and to watch at least 30 seconds of nba and lucky I hit it during a commercial break
I don’t watch either one if it ain’t F1 or MOTOGP no interest