Anthony Farris
Videos by OutKick
In 1989, Jerry Jones purchased the Dallas Cowboys and Texas Stadium for $150 million. If he were to sell America’s Team, Jones anticipates the price tag would be considerably higher.
When asked by NBC Sports’ Peter King how much he thought the Cowboys could fetch on the open mark, Jones responded “Ten up.”
King then asked him to clarify, to which Jones said: “More than $10 billion.”
Not a bad ROI.
Jones’ eye-opening number shouldn’t come as overly surprising. The most recent NFL franchise to sell, the Carolina Panthers in 2018, was purchased for nearly $2.3 billion and they lack the star power, media market and fan interest of the vastly popular Cowboys.
Additionally, the Denver Broncos are currently for sale and are expected to be sold for somewhere between $3 billion and $5 billion. Despite having more recent success than Dallas, they too, lack the marketability of America’s Team.
Regardless of how many zeros would be attached to a check securing the rights to the Cowboys, the 79-year-old Jones, isn’t interesting in cashing in.
“But let me make this very clear,” Jones told King. “I’ll say it definitively. I will never do it. I will never sell the Cowboys. Ever.”
'@Peter_King asked Jerry Jones what he'd ask for if he ever tried to sell the Dallas Cowboys…
Jones estimated the franchise is worth north of $10 billion, but clarifies the team will never be for sale under his watch. #NFL pic.twitter.com/DjnO9wrGpx
— Sunday Night Football on NBC (@SNFonNBC) May 16, 2022
Jones’ comments come roughly a week after Dallas mayor Eric Johnson suggested that Big D needs an additional NFL team, tweeting: “We need an AFC team that plays in Southern Dallas,” Johnson tweeted. “It would never want for a fan base or attendance or support from the City of Dallas. Who wouldn’t want to see a Dallas versus Dallas Super Bowl…in the City of Dallas?”
If Johnson’s idea ever were to come to fruition, the Cowboys’ AFC neighbor would be wise to bring a hefty bank account along with them. No one wants to live in an RV next to a mansion.
How ’bout them Cowboys?
Follow along on Twitter: @OhioAF
Do it Jerrah!!!! Please for the sake of the Cowboys fans!!!!
As a Cowboys fan I agree with this
LOL not even close
HOF member Jerry Jones….
Never win a super bowl with him alive. Too many unforced errors as GM.
Yep
He’s got 3 rings as GM. Jones is basically Al Davis 2.0
Yeah the last one 27 years ago and counting
Exactly. He once was great for his team and the league. Now every other team wants him to control the Cowboys until death. Just like Al did
“No one wants to live in an RV next to a mansion.”
Put it this way: Basically, the area across Collins Street from of AT&T Stadium is the RV next to the mansion. That pretty much sums up most of Arlington – at least away from the stadiums district and the UT-Arlington/downtown areas – in a nutshell.
That said, I don’t see a second NFL team coming to Dallas in my lifetime unless the league expands to 40 teams (which sure as hell ain’t happening).
I guess it would depend if the stadium came with it. Didn’t he finance that himself? They have events there almost everyday. Can not imagine the revenue that place brings in.