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Couch: College Football Plan To Expand Playoffs Will Only Create More Problems

Money in, money out. It’s a simple formula. Isn’t it? Because the powers of college football are doing the math and seeing lost revenue from COVID, from players keeping the money off their own names and images, and from empowered non-revenue athletes with lawyers making sure schools do something they’ve neatly avoided before: actually abiding by Title IX gender equity laws. So what’s the solution? More money in, that’s what. A 12-team College Football Playoff. That’s right, we’re about to expand from four teams all the way to 12. That would likely mean a billion extra dollars or more per year in TV revenue. And just like that, problem solved. Right? Wrong. Those things I mentioned about COVID, NIL and Title IX? They aren’t college football’s biggest issues. The problem is the gross mishandling and overspending of the billions of dollars college football already brings in. Most college football teams actually lose big money, pretend otherwise and hide the truth in bookkeeping tricks. College football is a bubble that’s looking to burst. And so college athletics is doing what it does best: pumping more air into the bubble. So they’re going to go get more money to mishandle. Don’t get […]

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Written by Greg Couch

Greg earned the 2007 Peter Lisagor Award as the best sports columnist in the Chicagoland area for his work with the Chicago Sun-Times, where he started as a college football writer in 1997 before becoming a general columnist in 2003. He also won a Lisagor in 2016 for his commentary in RollingStone.com and The Guardian.

Couch penned articles and columns for CNN.com/Bleacher Report, AOL Fanhouse, and The Sporting News and contributed as a writer and on-air analyst for FoxSports.com and Fox Sports 1 TV. In his journalistic roles, Couch has covered the grandest stages of tennis from Wimbledon to the Olympics, among numerous national and international sporting spectacles. He also won first place awards from the U.S. Tennis Writers Association for his event coverage and column writing on the sport in 2010.