DeAndre Hopkins of the Arizona Cardinals is the best wide out in the game today, and now he’s ready to share his love of breakfast cereal with his millions of fans.
Hopkins, who was dealt to the Cardinals prior to the start of last season, is launching a new cereal entitled “DeAndre’s HOP BOX,” according to TMZ.
The cereal will be similar to Honey Nut Cheerios. It’s slated to be released in Arizona Fry’s grocery stores sometime in August, before the 2021 NFL season kicks off.
As with most food products from athletes, a portion of the proceeds from the cereal will go toward a good cause. The report says that part of the profits will go to the S.M.O.O.O.T.H. Foundation, a charity set up by DeAndre and his mom, Sabrina Greenlee, to help survivors of domestic violence.
The cover of the box will feature Hopkins, while one of the side panels will have a nod to DeAndre’s famous TD celebrations with his mom.
“DHop’s Hop Box will be unlike any athlete cereal before it,” Witt says.
“DeAndre helped curate this box in a way that only he can by blending football, fashion, and family. We’re proud to be working with him!”