More Bill O’Reilly content is imminent.
O’Reilly’s attorney, Fred Newman, told CNBC the former Fox News host in the final stages of contract negotiations with New York-based radio station 77 WABC.
“A program should be on in the fall,” Newman added.
77 ABC employs several other big-name conservative hosts: President Trump’s attorney, Rudy Giuliani; Fox News’ Brian Kilmeade; and talk radio legend, The Great One, Mark Levin. The station’s owner, John Catsimatidis, is a longtime ally of President Trump. In June 2019, Catsimatidis’ Red Apple Media bought the station for $12.5 million.
Assuming the deal closes, O’Reilly’s run will be worth monitoring. In recent years, O’Reilly has fallen out of the conversation. During his 20-year stint with Fox, O’Reilly was the biggest draw in political media. The O’Reilly Factor was the highest-rated cable news show for 16 years. Tucker Carlson and Sean Hannity now battle for that title nightly. If still on Fox News, O’Reilly would likely tie or even top Carlson and Hannity.
But none of this guarantees any level of success with 77 WABC. As is the case in the digital space, radio isn’t the medium that is attributed to O’Reilly’s stardom. O’Reilly was the face of conservative TV. On radio, he will hardly stand out. There’s Rush Limbaugh, who remains No. 1; there’s Hannity; the flamethrower, Levin; Glenn Beck; and the ascending Ben Shapiro. All four hosts are nationally syndicated.
Though, this fall, there will be no shortage of interest in political talk.
Would you tune into a Bill O’Reilly radio show?