What Does The Big Ten’s New Media Deal Mean For Fans And The Conference’s Future?

Videos by OutKick

Big Ten fans should be popping bottles of champagne celebrating the conference’s new media deal.

The powerhouse athletic conference is nearing a final deal with CBS and NBC that will pay the B1G roughly $700 million annually on top of an unknown amount from Fox as the conference’s premier partner.

Overall, the total revenue from the B1G’s new media deal will easily exceed $1 billion annually.

The Big Ten will have the richest media deal in all of college sports. (Photo by Gregory Shamus/Getty Images)

For comparison, the SEC’s new media deal with ESPN, which starts in 2024, is expected to pay the conference roughly $700 million annually. That means every network in the mix with the B1G is paying more than ESPN is paying to the conference dominated by Nick Saban and Alabama.

Again, get some champagne on ice and start celebrating because the B1G is breathing air that has never been touched before.

The Big Ten is nearing a historic media deal. (Photo by Steven Branscombe/Getty Images)

From a financial standpoint, there’s a serious argument to be made that the B1G isn’t just in a league of its own starting in 2023, but that the conference is untouchable for the time being. That won’t always be the case, but once the money printing machine is turned on next year, it definitely will be.

Aside from the money aspect, the Big Ten will have exposure that’s unprecedented. Fans will get a noon game on Fox, a 3:30 EST game on CBS and a primetime night game on NBC.

How will the Big Ten’s new media deal benefit the conference? (Photo by John Cordes/Icon Sportswire via Getty Images)

Three of the four biggest networks in the country will be airing B1G action. That means Fox, NBC and CBS are incentivized to promote the hell out of the conference. The games will also be watched from coast to coast thanks to the additions of USC and UCLA starting in 2024.

While some might suggest losing ESPN is a problem, I’d say having three massive networks putting their infrastructure, money, attention and time behind the B1G is an incredible win in the immediate future and over the years to come.

How much is the Big Ten’s new media deal worth? (Photo by David Rosenblum/Icon Sportswire via Getty Images)

As any general will tell you, the army capable of fighting on three different fronts – CBS, NBC and Fox – is always going to defeat an army that is primarily focused on one or two fronts.

It’s nothing more than a numbers game.

How will the Big Ten’s new media deal change the conference? (Photo by Brian Rothmuller/Icon Sportswire via Getty Images)

Finally, the Big Ten has always had a serious inferiority complex to the SEC when it comes to results on the fields. It’s 100% true, and I say that as a huge Wisconsin fan.

In the College Football Playoff era, the Big Ten has one national title and multiple humiliating losses. In the same time, the SEC has won five national titles.

The SEC has had an iron grip on college football for decades, and that’s simply a fact. It might be an uncomfortable fact for many B1G fans reading this, but it’s a fact nonetheless.

Can the Big Ten catch the SEC on the field? (Photo by Michael Chang/Getty Images)

How will this new media deal change the dynamics? This is America, and we all know money rules the day. With more money, B1G teams can pump more resources into facilities, salaries and recruiting budgets.

Is more revenue and cash a guarantee of better results on the field? Of course not. The B1G has always been a wealthy conference, and it hasn’t translated into many football national titles.

Things are just on a different level now, and that means we must at least ponder what could change.

The Big Ten’s new media deal will change the dynamics of college sports. (Photo by David Berding/Getty Images)

Overall, there’s no reason to not be incredibly excited if you’re a fan of B1G football. All of our teams are about to get substantially richer, and that’s never a bad thing in an ever evolving era of college sports.

How much is the Big Ten’s new media deal worth? (Photo by Scott Taetsch/Getty Images)

Let’s just hope those stacks of cash translate to more success against the SEC on the national stage!

Written by David Hookstead

David Hookstead is a reporter for OutKick covering a variety of topics with a focus on football and culture.

He also hosts of the podcast American Joyride that is accessible on Outkick where he interviews American heroes and outlines their unique stories. Before joining OutKick, Hookstead worked for the Daily Caller for seven years covering similar topics.

Hookstead is a graduate of the University of Wisconsin.


Leave a Reply
  1. Horrible moves by the networks. Can’t wait to see the Iowa v Rutgers game. It’s must see tv, amirite? 😂

    And the Big 10,12,14 will probably spend the extra cash on woke classes and speakers. And buying tampons for all of their male students.

  2. I’m very excited to have the three networks covering this. Yes, Rutgers v Iowa is going to be part of the package but that’s probably relegated to Peacock or Big 10 network.

    With 16 different teams, there are going to be good matchups every week.

    It’s going to be a wild ride seeing what happens over the next 24 months in college football. I’m all done with super wokeness in sports coverage. Hopefully if that means some of this media money funnels over into NIL to steal talent from the SEC, we will have a big transfer of power in college football and broadcasting

Leave a Reply