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Big Ten football players want a slice of the media revenue pie.
B1G players – most notably Penn State quarterback Sean Clifford – presented demands to conference commissioner Kevin Warren through Clifford and executive director of the College Football Players Association Jason Stahl, according to CBS Sports.
The biggest ask in the demands presented to the B1G is for players to get “a percentage of media rights revenue.”

Players also want better medical care outside of what’s provided for the school, and for benefits to expand past graduation, according to the same report.

Clifford confirmed conversations between players and the league in a statement released on Twitter, and said in part, “I have had very positive and open discussions with Coach Franklin, Director of Athletics Pat Kraft and Big Ten Conference Commissioner Kevin Warren about the changing landscape of college sports and how those changes are, and will continue, to impact student-athletes.”
While players might want a share of media revenue, it sounds like it’s going to be a very tough ask.
“The third demand [regarding sharing revenue] I could tell it was going to be stickier, but it was going to be part of the conversation,” Stahl told CBS Sports.

It should be interesting to see if the B1G or any other conference agrees to split media money with players. I definitely wouldn’t recommend holding your breath waiting on it to happen!
While it may not happen, as it’s a lot of money to give up, the first conference to do so would have a BIG leg up in recruiting.
A non-resident, 4 year scholarship recipient, is already getting $200,000+ from Penn State.
The value of a scholarship is tremendous. Then you throw in the absurdities that are coming along with NIL rights, and the players want more than this? Go ahead and walk away, Clifford et al. I’m sure there will be a long line of players ready to take your spot.
Question if they do what does that do to title 9 sports and all the other things that is paid for by the TV deal? I personally don’t care but can’t wait for the feminist and marxist teachings colleges to come for the players and the conferences. Going to be a fun to watch the distraction.
And what’s to stop the baseball players or volleyball players from getting their own cut? It’s a very slippery slope.
Exactly.That will be fun to watch.
There aren’t enough good high school players to fill all the power conference rosters…. So, maybe it’s “game on” to get the good ones. I don’t really care one way or another.