Big Ten Football Players Want A Share Of The Conference’s Media Revenue

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Big Ten football players want a slice of the media revenue pie.

B1G players – most notably Penn State quarterback Sean Clifford – presented demands to conference commissioner Kevin Warren through Clifford and executive director of the College Football Players Association Jason Stahl, according to CBS Sports.

The biggest ask in the demands presented to the B1G is for players to get “a percentage of media rights revenue.”

Big Ten football players want a split of media revenue. (Photo by Scott Taetsch/Getty Images)

Players also want better medical care outside of what’s provided for the school, and for benefits to expand past graduation, according to the same report.

Penn State quarterback Sean Clifford. (Photo by Scott Taetsch/Getty Images)

Clifford confirmed conversations between players and the league in a statement released on Twitter, and said in part, “I have had very positive and open discussions with Coach Franklin, Director of Athletics Pat Kraft and Big Ten Conference Commissioner Kevin Warren about the changing landscape of college sports and how those changes are, and will continue, to impact student-athletes.”

While players might want a share of media revenue, it sounds like it’s going to be a very tough ask.

“The third demand [regarding sharing revenue] I could tell it was going to be stickier, but it was going to be part of the conversation,” Stahl told CBS Sports.

Sean Clifford and Big Ten football players demand a split of media revenue. (Photo by Tom Pennington/Getty Images)

It should be interesting to see if the B1G or any other conference agrees to split media money with players. I definitely wouldn’t recommend holding your breath waiting on it to happen!

Written by David Hookstead

David Hookstead is a reporter for OutKick covering a variety of topics with a focus on football and culture.

He also hosts of the podcast American Joyride that is accessible on Outkick where he interviews American heroes and outlines their unique stories. Before joining OutKick, Hookstead worked for the Daily Caller for seven years covering similar topics.

Hookstead is a graduate of the University of Wisconsin.


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  1. The value of a scholarship is tremendous. Then you throw in the absurdities that are coming along with NIL rights, and the players want more than this? Go ahead and walk away, Clifford et al. I’m sure there will be a long line of players ready to take your spot.

  2. Question if they do what does that do to title 9 sports and all the other things that is paid for by the TV deal? I personally don’t care but can’t wait for the feminist and marxist teachings colleges to come for the players and the conferences. Going to be a fun to watch the distraction.

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