America Needs an 'SNL' Alternative

Some problems you can't overcome. Like a comedy show that is no longer funny. For some reason, that doesn't mix well.

This week, Saturday Night Live premiered to the lowest audience for a season premiere episode in the show's 47-year history. SNL drew 4.9 million total viewers. Last season, SNL debuted to 8.2 million. That's not a gradual fall.

How does that happen?

SNL took the same pivot as late-night TV in 2016. Each show focused on Trump's tweet, Trump's weight, Trump's looks, Trump's reactions, Trump's blunders, or Trump's sex life. While Trump-focused content is best for viral videos, SNL's hard-Left turn agitated Trump's supporters. Now, Trump voters don't watch the program, and Democrats don't have much to laugh about with President Joe Biden in office.

So where does that leave SNL? Take a look:












At whom is that content targeted? We don't know. Based on television data, the answer suggests people without televisions and who don't laugh frequently.

Still, there is a silver lining. Just not for NBC.

Whenever a show loses touch with the country -- and most do -- it creates an opportunity for an alternative. Greg Gutfeld took over late-night after Colbert's demise as a comedian. Gutfeld's success proves that Americans still laugh when programming is funny. And currently, Democrats are providing more fodder than Republicans. Bill Maher agrees:

That's good for Maher, but limiting for SNL. Because SNL airs on NBC, the show can attack the Left only mildly. 

Further, an SNL alternative doesn't need to lean far-Right. It has to only mock Biden, Alexandria Ocasio-Cortez, Kamala Harris, cancel culture, and hypocrisy when appropriate.

Streaming services are scraping for content, praying something sticks. So I just gave them an idea, one somehow none of their steak-eating executives could come up with over Zoom.

Let's just do better than Mad TV, please.













Written by
Bobby Burack is a writer for OutKick where he reports and analyzes the latest topics in media, culture, sports, and politics.. Burack has become a prominent voice in media and has been featured on several shows across OutKick and industry related podcasts and radio stations.