Amazon Prime Announces It Will Stream First NFL Black Friday Game For Free

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In October 2022, the NFL announced that it would be taking over the biggest shopping day of the year: Black Friday. The contest will be the first NFL Black Friday game and will take place Nov. 24 with an expected kickoff of 3 p.m. ET.

OutKick's Armando Salguero reported last fall that the game would be streamed on Amazon Prime, and Tuesday the streaming giant confirmed the news, but with an added detail.

The Black Friday game will be available for free on Prime Video. NFL fans won't have to subscribe to Amazon Prime to watch the big game the day after Thanksgiving.

“We’re excited to expand our relationship with the NFL and build a new holiday tradition for our customers with the first Black Friday NFL game,” VP of Prime Video Jay Marine, said in a statement.

“We’re so very proud of our Thursday Night Football production and all the teams in front of and behind the camera. As families look to spend time together over the holiday weekend, we are excited to provide an opportunity for everyone to enjoy this new day of NFL action.”

Amazon Prime Will Stream First-Ever NFL Black Friday Game For Free

Amazon Prime took over Thursday Night Football last season. (Photo by Cooper Neill/Getty Images)

Al Michaels, Kirk Herbstreit, and Kaylee Hartung will cover the on-field action just as the trio does for Amazon's Thursday Night Football broadcasts.

While we do not know which two teams will be battling it out on Black Friday with the 2023 NFL schedule being released later this spring, this certainly seems like a win-win for both Amazon and NFL fans.

NFL fans get a late-afternoon game to watch and escape the inlaws while Amazon will only pick up more digital foot traffic on what has to already be one of its busiest days of the entire year.

Follow Mark Harris on Twitter @ItIsMarkHarris

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Mark covers all sports at OutKick while keeping a close eye on the PGA Tour, LIV Golf, and all other happenings in the world of golf. He graduated from the University of Tennessee-Chattanooga before earning his master's degree in journalism from the University of Tennessee. He somehow survived living in Knoxville despite ‘Rocky Top’ being his least favorite song ever written. Before joining OutKick, he wrote for various outlets including SB Nation, The Spun, and BroBible. Mark was also a writer for the Chicago Cubs Double-A affiliate in 2016 when the team won the World Series. He's still waiting for his championship ring to arrive. Follow him on Twitter @itismarkharris.