Amazon in Talks to Exclusively Carry Many NFL Games

The NFL is close to signing a new media rights deal that would result in Amazon Prime Video exclusively carrying many games.

A significant number of Thursday Night Football games will be broadcast exclusively on Amazon Prime Video after the fall 2022 season, if the deal is completed, the Wall Street Journal reports.

Thursday Night Football games wouldn’t be available on traditional television outside of the local markets of the two teams playing, the WSJ reports.

Amazon currently pays between $75 million and $100 million to stream Thursday games, and could pay close to $1 billion if the deal goes through.

In an attempt to embrace new platforms and its revenue from traditional broadcast television, TV networks could pay as much as double their current rate, the WSJ reports.

Fox’s annual average fee for Sunday afternoon games is expected to jump to around $2 billion from the current $1.1 billion, while CBS’s average fee for Sunday afternoon games will likely go from $1 billion to the $2 billion range.

NBC’s average of $960 million per season is likely to increase to around $2 billion, and NBC’s streaming service Peacock will also carry one game exclusively and will simulcast NBC’s Sunday night games, the WSJ reports.

Fox, CBS and NBC agreements would begin after the 2022-23 season.

The league also expects to get a big increase in fees from ESPN, and the deal would go into effect after the 2021-22 season.

The fee increases come after a season in which ratings were down for the regular season, playoffs and Super Bowl, and the article states CBS, Fox, NBC and ESPN are all facing challenges holding on to viewers.

The television deals for the NFL’s Sunday and Monday franchises with Fox, CBS, NBC and ESPN are likely to run for as long as 11 years, the article states.

The WSJ reports that new agreements could be in place as early as next week.

Written by Megan Turner

Megan graduated from the University of Central Florida and writes and tweets about anything related to sports. She replies to comments she shouldn't reply to online and thinks the CFP Rankings are absolutely rigged. Follow her on Twitter and Instagram.

6 Comments

Leave a Reply
  1. What economic and market conditions make this even possible? Ratings are down, the networks are rebating advertisers because of it. So how exactly is nearly doubling the cost justifiable?

    Must be new math.

    • Same here. My cable bill is already close to $200 (phone, internet, cable), and then when you add all these competing subscriber services (Netflix, Amazon, Hulu, Apple, Paramount, Epix) it’s become out of control.

  2. i just dumped Amazon prime.

    major media and sports are acting like they are circling the wagons a bit. the NFL figures that the entire sports landscape revolves around them. the economics don’t work anymore. people my age used to watch and or go to games a lot more before Kapajerk and here we are 5 years later and major media hasn’t figured out what has gone wrong.

    2020 taught us that we can entertain ourselves on warm sunny days … at the park or the beach.

  3. I empathize with the comments above lashing out against cancel mob Bezos & Co. however the concept of sports leaning more towards new media streaming distro and away from traditional cable packages is a good thing and desperately needed to pop the bubble of the ESPN’s of the world and inflated player contracts.

Leave a Reply