Amazon Buys Naming Rights to Seattle Arena for Climate Branding

Amazon has acquired the naming rights to the former KeyArena in Seattle, which will house an NHL team and a WNBA franchise. They are going to call it the Climate Pledge Arena, powering it with renewable energy and striving to not have a carbon footprint.

Here’s what Amazon founder Jeff Bezos had to say about it on Instagram:

The end of his statement about making the greenest ice in the NHL is kind of funny. Another franchise should take him up on that challenge, and try to make greener ice for sport.

In February, Bezos pledged $10 billion to combat climate change. At the time, NBC News expressed some skepticism:

In practice, that means it’s hard to trust Bezos’ pledge when Amazon, the source of his wealth, has been aggressively courting oil and gas companies with its cloud computing services and threatened workers who campaigned for stronger climate action with dismissal. Its push for ever-faster delivery times, as little as one to two days in parts of the country, also comes with an environmental cost.

Will be interesting to see how all this turns out.

Written by Ryan Glasspiegel

Ryan Glasspiegel grew up in Connecticut, graduated from University of Wisconsin-Madison, and lives in Chicago. Before OutKick, he wrote for Sports Illustrated and The Big Lead. He enjoys expensive bourbon and cheap beer.

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