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The “suits” better have a handkerchief ready in their Brooks Brothers blazers after the Call Her Daddy podcast announced that they are in talks to sign a licensing deal with Spotify worth nearly $20 million.
The podcast features Alexandra Cooper in a sole hosting role after the departure of former co-host, Sofia Franklyn.
According to the WSJ, “Ms. Cooper and Spotify are discussing a licensing deal for around or over $20 million,” and indicated plans to not only take over the podcast, but also establish new programming around its 26-year-old host.
News of the deal comes a year after the highly publicized split between Cooper, former co-host Franklyn, and Barstool Sports’ Dave Portnoy that resulted after the two young hosts attempted to split off from the Barstool Sports network over contract disputes. Franklyn went her own way to start a new podcast titled Sofia With An F, while Cooper returned to Barstool in a move that ultimately paid off.
Over the past year, Spotify has pushed to establish itself as a top podcasting network after securing exclusive licensing with actor Dax Shepard — host of Armchair Expert — and their lucrative deal with the always-polemic Joe Rogan.
Armchair Expert reportedly generates an audience of over 20 million listeners a month, while Rogan’s JRE podcasting empire and dominance over the airwaves continues to be the medium’s most bankable name.
Spotify has seen both good publicity and bad from their licensing deals. Most notably when a group of Spotify employees company held a town-hall meeting to discuss internal conflict addressing the “controversial” commentary coming from Joe Rogan’s experimental pulpit.
Wonder how they’ll react to Cooper’s signing.
One CommentLeave a Reply
Not a bad payout for a podcast that talks about sucking dick in the city.