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With new NIL laws going into effect nationwide, some big commercial sponsors are running through walls to sign high-profile NCAA athletes.
Alabama five-star defensive back Ga’Quincy “Kool-Aid” McKinstry is the latest athlete to stir it up with corporate America after he announced his partnership with Weight Watchers, a meal service company aimed at helping folks shed their love handles. McKinstry reportedly earned the unique nickname as a kid because, according to his grandma, he was always smiling just like the Kool-Aid man.
Weight Watchers company spokesman Hugh Mungus spoke highly of McKinstry in a press release:
“We just absolutely love Kool-Aid and everything he brings to the table. With his big smile and fantastic attitude, Kool-Aid is exactly what our customers are craving. Dieting can be a drag, and we think Kool-Aid will bring something extra to the Weight Watchers experience. As a recovering yo-yo dieter myself, I can tell you from experience that the best way to lose weight and keep it off is to have a winner like Kool-Aid on your side, cheering you on. When the going gets tough, and all you want to do is quit, Kool-Aid will be there for you. That’s our promise to you, the Weight Watchers faithful.”
According to McKinstry’s reps, however, the next deal will most likely be a joint venture opportunity between Smirnoff Vodka and popular cough syrup brand Robitussin. The two companies reportedly intend to release an organic hard seltzer called “Lean In” in Q2 2022 right before summer, and have publicly expressed some interest in the Birmingham native as a spokesman.
Dwayne Carter, managing broker for the beverage deal, said this of McKinstry: “We think Kool-Aid could give this new product some hometown flavor, and are excited to mix it up and see what happens.”
This was all a joke, absolutely none of it is true, but if any such deals come to fruition, I would like my finder’s fee.
Cover photo from McKinstry’s Twitter profile.