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50 Most Valuable Talents in Sports Media Today

This is Outkick’s inaugural list of the top 50 most valuable sports media talents. The criteria were as follows: 1) How important they are to their employer’s content, 2) How much it would help a competitor and hurt their employer if they left, and 3) For people who are not on games or bumper programming, how responsible they are for individually galvanizing an audience, with a bonus for proving an ability to do that independently of a flagship media brand. Due to conflicts of interest, we have chosen not to include Outkick founder Clay Travis.   50. Omar Raja (ESPN) Raja founded House of Highlights, sold it to Bleacher Report, and later joined ESPN at the beginning of this year. He has especially proved his value in a time with no sports, driving platforms like the SportsCenter Instagram page to be evergreen. According to Front Office Sports, in part due to Raja SportsCenter accounts saw digital engagement increase 75% per post in March of 2020 vs. the corresponding period in 2019. 49. Will Cain (ESPN*) Will Cain, who is leaving ESPN, was a bright spot on ESPN Radio. Cain is often known for his unique perceptive and he excelled in every […]



Written by Ryan Glasspiegel

Ryan Glasspiegel grew up in Connecticut, graduated from University of Wisconsin-Madison, and lives in Chicago. Before OutKick, he wrote for Sports Illustrated and The Big Lead. He enjoys expensive bourbon and cheap beer.