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Will Cain endorsed an article on Twitter from Deadline.com that insisted NFL ratings dropped because of an embrace on politics. His tweet ruffled plenty of feathers on the far left, but none more noticeable than Mark Cuban. Mark fired back that the polls were too broad to draw conclusions, but this exchange teaches us one thing:
Sports owners have no feel on the general public and will ignore any data that endorses them to stray from politics.
Check out the exchange:
Ok @willcain— Mark Cuban (@mcuban) September 11, 2020
Define “Sports Industry”
Could this be because kids sports were shut down? Maybe college schedule shutdowns ? Maybe, protests didn’t go far enough ? Maybe not enough spikeball ? Sometimes @willcain, a poll question is so broad the results mean nothing. https://t.co/YN2hERCJgX
National audiences will tell you how they feel based on how they choose to spend their time. If half your viewership feels one way politically, choosing to endorse an organization only supported by one side will surely influence ratings. Cuban insists there’s too many holes in the poll Will Cain endorsed, but the reality is that he doesn’t want to believe what his audience is telling him.
When Roger Goodell refused to endorse Black Lives Matter years ago, he understood that avoiding “sides” kept both parties in the loop. No one that watched the NFL was being publicly shunned away, like the “let’s stick to sports” crowd is these days.
Will Cain brought receipts to the table from Gallup.com showing the momentum of the people (Bottom).
And make no mistake, this is new and directly tied to, requiring your audience to agree with your protests, agree with your characterization of the country, and agree with your radical politics.— Will Cain (@willcain) September 11, 2020
Look at the change year-over-year: pic.twitter.com/tKNVZzcMA4
What’s really going on?
Owners and commissioners of sports leagues are out of touch with their own audiences because politics have overpowered common sense. No matter the business you’re running, isn’t it common practice to cater to the wants and needs of the customer? Will Cain seems to think so (and he’s trying to help NBA owners here), but powerful people worry more about their political agenda than business.
Although they’ll pretend their political bias isn’t politics at all. Just a fight for human rights.
Attending to the customer has and always will be the best way to learn and grow as a company. Isolating half your audience pretending that they have no moral compass is the quickest way to plummet your own ratings.
Who’s willing to bet Mark Cuban believes Kansas City’s crowd was booing human rights, rather than the BLM movement the league was endorsing?
Cain added on one last tweet that paints a perfect picture:
And look who is choosing to turn away: everyone.— Will Cain (@willcain) September 11, 2020
This isn’t complicated, its very simple, you cannot insult your audiences intelligence, character, and country and hope they’ll remain your customer. pic.twitter.com/6xO2hSk6VP
Republicans obviously departed in large numbers, but we can’t ignore Democratic viewership dwindling, either. Pretty much what half the country was arguing since the day Colin Kaepernick first knelt. The fact that real sports fans don’t want to hear about politics during sports whether they agree or not.
Disguising the Black Lives Matter movement as a social justice plea, instead of a political agenda based on fear is tone-deaf. The country split in two the day leagues like the NFL embraced politics and Will Cain is trying to help put it back together. We’ll continue to watch billionaire owners fold like napkins to public pressure and make bonehead decisions in the meantime.
Can’t save everybody, but we can try.
If you want to join the discussion, you have to tweet at Cain. Cuban keeps his mentions blocked to avoid getting dunked on by more than one person at a time.