NASCAR managed to somehow bounce back in a big way in the weekend television ratings game.
While the Daytona 500 drew a so-so rating of 2.8, last weekend’s Daytona road race matched it with the same rating. That’s news because the road race generally draws miniscule viewers.
Overall, NASCAR finished third in weekend ratings for adults in the critical 18-49 age range, trailing just Saturday Night Live (1.2) and American Idol (1.0).
But unlike so many other sports, NASCAR ratings seem to be climbing, slowly but surely. That appears to be true despite the paltry Daytona 500 viewership — which can be at least partially attributed to the five-hour rain delay.
“Sunday’s NASCAR Cup Series Daytona road race averaged a 2.8 rating and 4.75 million viewers on FOX, up 40% in ratings and 47% in viewership from the inaugural edition of the race on last year, which aired in August on NBC (2.0, 3.24M),” wrote Jon Lewis of Sports Media Watch. “Both this year and last, the Daytona ‘Roval’ was added to the schedule as a replacement for a canceled race (Watkins Glen last year, Fontana this year).”