The Most Popular Sports Websites in December 2014

Videos by OutKick

You guys seems to love data like this so I thought I’d share it with you in greater detail than we have before. I used the Game of Thrones graphic because the show will return on April 12th and I had no idea what other graphic to use for this story. 

According to comScore there was a total audience of 189 million sports readers in December of 2014. 

(Note, it’s very popular to roll up tons of sites under one partnership now. So I’ve broken out some of the individual sites that are included under the banners as best I can. I haven’t put in all the sites, just ones I think you guys might be interested in seeing.) 

So which sites were the most read? Here we go:

1. ESPN 88.3 million

ESPN doesn’t break out a site like or Just as Fox doesn’t break out a site like Outkick. FYI, Outkick typically run between 1 and 2 million uniques a month on our internal numbers. 

2. Yahoo/NBC 66.5 million

a. Yahoo 35.7 million

b. NBC Sports 21.3 million

c. Fan Duel 5.1 million

d. Rivals 3.1 million

3. and team sites 57.7 million

Individual team sites are not broken out. 

4. Fox Sports and Sporting News 56.65 million

a. YardBarker Network 23.8 million

b. 16.1 million

c. 7.2 million

d. Saturday Down South 3.9 million

e. Busted Coverage 766k

f. Awful Announcing 635k 

5. CBS Sports 51.8 million

a. 27 million

b. 247 Sports 14.3 million

c. Top 20 team sites managed by CBS Sports

a. Ohio State 882k

b. Michigan 642k

c. Alabama 635k

d. Kentucky 623k

e. Wisconsin 576k

f. BigTen.Org 499

g. Penn State 494k

h. Notre Dame 468k

i. Oklahoma 407k

j. Georgia 387k

k. Tennessee 372k

l. Michigan State 354k

m. Auburn 345k

n. Minnesota 310k

o. UConn 293k

p. Iowa 293k

q. Southern Cal 288k

r. Illinois 252k

s. South Carolina 243k

t. Oregon State 234k

6. Bleacher Report 51.3 million

a. 35.8 million

b. NBA and team sites 17.6 million

c. 4.4 million

d. Nascar 2.4 million

e. 731k

7. USA Today Sports Media Group 40.5 million

a. USA Today Sports 22.8 million

b. Local paper sports sections 10.8 million

i. Detroit Free Press 3.4 million

ii. IndyStar 1.2 million

iii. Tennessean 549k

c. For the Win 6.7 million

d. The Big Lead 2.97 million

e. College team sites

i. Nebraska Athletics 668k

ii. Oregon 651k

iii. North Carolina 478k

iiii. Duke 473k

v. Florida State 411k

vi. Washington 270k

vii. Maryland 256k

viii. UCLA 237k

8. SB Nation sites 36.2 million

SBNation doesn’t break up the traffic for their hundreds of sites. 

9. Sports Illustrated 20.5 million

a. 13.0 million

10. MLB 15.5 million

MLB doesn’t break up traffic for the team sites. 

11. Deadspin 14.4 million

12. MSN Sports 14.3 million

13. Cinesport 10.6 million

14. NHL sites 10.3 million

15. HuffPost Sports 8.9 million

Pretty fascinating data in here. 

Five quick thoughts:

1. How about Deadspin having more readers than

2. For the Win is a monster site for USA Today, nice work by Jamie Mottram there.

3. The YardBarker Network is pretty massive, much bigger than or  

4. Look out for In addition to the subscriber business, Shannon Terry’s team is turning into a massive audience as well.

5. I have no idea what Cinesport is.  

Written by Clay Travis

Clay Travis is the founder of the fastest growing national multimedia platform, OutKick, that produces and distributes engaging content across sports and pop culture to millions of fans across the country. OutKick was created by Travis in 2011 and sold to the Fox Corporation in 2021.

One of the most electrifying and outspoken personalities in the industry, Travis hosts OutKick The Show where he provides his unfiltered opinion on the most compelling headlines throughout sports, culture, and politics. He also makes regular appearances on FOX News Media as a contributor providing analysis on a variety of subjects ranging from sports news to the cultural landscape. Throughout the college football season, Travis is on Big Noon Kickoff for Fox Sports breaking down the game and the latest storylines.

Additionally, Travis serves as a co-host of The Clay Travis and Buck Sexton Show, a three-hour conservative radio talk program syndicated across Premiere Networks radio stations nationwide.

Previously, he launched OutKick The Coverage on Fox Sports Radio that included interviews and listener interactions and was on Fox Sports Bet for four years. Additionally, Travis started an iHeartRadio Original Podcast called Wins & Losses that featured in-depth conversations with the biggest names in sports.

Travis is a graduate of George Washington University as well as Vanderbilt Law School. Based in Nashville, he is the author of Dixieland Delight, On Rocky Top, and Republicans Buy Sneakers Too.