Taco Bell Announces Monthly Subscription Service That Gives Subscribers One Taco A Day For 30 Days

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Are you ready to make running for the border a daily occurrence? Taco Bell announced it will begin selling a monthly subscription service called a Taco Lover’s Pass that will give subscribers one taco per day for 30 days at a price that will leave people thinking they’re buying a fast-food Netflix subscription.

The taco pass, which will cost between $5 and $10 depending on location, will be offered at just 17 stores in Tucson, Arizona until November 24 as the fast food company studies the demand and whether this is something it can roll out nationally.

Here’s what you’ll be able to get with your Taco Lover’s Pass: Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Doritos Locos Tacos, Doritos Locos Tacos Supreme, and Spicy Potato Soft Taco.

This is now the second futuristic move Taco Bell has made this summer. The company announced in August that it would be testing a new drive-thru experience at a St. Paul, Minnesota location. Taco Bell Defy could be the future of fast food pickup with a line dedicated specifically for mobile orders.

Combining a monthly subscription service and a mobile ordering line could be incredibly dangerous in a good way for those in their 20s who love crushing those 1 a.m. seltzers.

As for this monthly subscription idea, it’s genius for Taco Bell because people aren’t going through the line for a single Spicy Potato Soft Taco. They’re throwing on a burrito supreme, nachos, a sixer of Locos, etc. And for every college guy who’s crushing 20 tacos per month via the subscription service, there are 10 others who forget they have the subscription and those dollar tacos end up costing them $2.50.

I’m not a Taco Bell executive, but I have to believe they brought in a subscription service expert who told them stoners will get the service and then be so burned out that they’ll forget about it. And then you have to figure in all the people who go on a Bell bender and eat a soft taco supreme for five straight days to get value out of the service only to get tired of lighting up a toilet and then forget they paid for the service.

Now for the big question. How much use are you getting out of a Taco Bell subscription?

Written by Joe Kinsey

Joe Kinsey is the Senior Director of Content of OutKick and the editor of the Morning Screencaps column that examines a variety of stories taking place in real America.

Kinsey is also the founder of OutKick’s Thursday Night Mowing League, America’s largest virtual mowing league.

Kinsey graduated from University of Toledo.

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