Sources: The Athletic Facing Changes As ‘The Well Is Running Dry’

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With subscriptions plummeting and renewal rates suffering, the future of The Athletic is on shaky ground, several high-profile investors of the sports subscription website said in ongoing conversations with OutKick. “It’s been a pretty rough go lately, and I strongly suspect they will look a lot different in 2022,” one source familiar with The Athletic’s […]

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Written by Sam Amico

Sam Amico spent 15 years covering the NBA for Sports Illustrated, FOX Sports and NBA.com, along with a few other spots, and currently runs his own basketball website on the side, FortyEightMinutes.com.