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Bud Light’s disastrous decision to partner with Dylan Mulvaney has had far-reaching consequences, none more severe than its parent company’s stock price.
And Florida Governor Ron DeSantis is working to ensure that it doesn’t take down unsuspecting Floridians.
DeSantis announced Friday morning that he’s calling for an investigation into Bud Light’s parent company Anheuser-Busch InBev over the Mulvaney marketing campaign.
The investigation stems from investments made by the Florida State Board of Administration (SBA). According to the letter, the SBA holds “global equity assets” with Anheuser-Busch InBev.
Those assets have taken a substantial nosedive as Bud Light’s has collapsed. A collapse that’s continued even into July.
ESG policies and woke investment practices have often led to lower returns for investors. Anheuser-Busch being perhaps the most prominent, obvious example.
And DeSantis is having none of it.
Bud Light’s Woke Marketing Causing Real Financial Harm
Corporations’ woke political messaging has become increasingly damaging as conservative pushback has intensified.
Target, along with Bud Light, has become the face of promoting progressive priorities that risk alienating consumers.
ESG priorities have also come under scrutiny; investment firms have incentivized companies to put appealing to modern liberal consensus ahead of neutrality and profits.
DeSantis has been one of the strongest political forces combating such efforts, and this investigation serves as an appropriate extension of his efforts to protect the public from institutional woke ideology.
Bud Light’s choice to use Mulvaney to market their products was so inexplicable it’s hard to believe it happened.
Investigating its financial impact on Floridians should become a blueprint as well as a warning to other corporations.
Going woke will have consequences.