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Report: Disney Pushing Back On NFL TV Rights Price Hike

The NFL is asking all four of its network partners for a 100 percent increase in television rights fees, but Disney is pushing back, citing the steep price it already pays for Monday Night Football, per a report from CNBC. Disney owns ESPN.

Along with ESPN, NFL games are carried by CBS, NBC and FOX. The league is hoping to get the deals completed by March 17, when its new calendar year begins.

“We’re looking at the long-term trends of sports viewership,” Disney CEO Bob Chapek said on an earnings conference call Feb. 11, per CNBC. “We’ve had a long relationship with the NFL. If there’s a deal that will be accretive to shareholder value, we will certainly entertain that and look at that. But our first filter will be to say whether it makes sense for shareholder value going forward.”

Disney agreed to pay $1.9 billion a year for the right to broadcast Monday Night Football, back in 2011. But that decade-long deal is set to expire at the end of next season, CNBC reported. The current $1.9 billion figure was an increase from the previous annual price of $1.1 billion..

NBC pays $960 million for the rights to Sunday Night Football — or less than the annual costs for both FOX ($1.1 billion) and CBS ($1 billion), per CNBC.

Along with Monday Night Football, the Disney/ESPN deal also includes the right to show an endless stream of highlights on SportsCenter and other network programming.

Disney is asking for Monday night doubleheaders, and would like ABC to join the other three networks to become part of the regular rotation to broadcast the Super Bowl, according to the report.

“Disney also wants flexibility in terms of streaming rights as the company considers selling ESPN as a direct-to-consumer product,” CNBC reported. “The NFL plans to include streaming rights as part of each network package.”

The NFL also intends to add an extra week of regular season play, bringing the total number to 18. That would mean an extra game for each of its broadcast partners.

Written by Sam Amico

Sam Amico is the assistant managing editor-newsdesk at OutKick. He is also the co-founder and senior writer at Hoopswire.com, and has covered the NBA for nearly 20 years, including his time at Sports Illustrated, FOX Sports and CBS Sports. A native of Akron, Ohio, his writing career began in Wyoming.

8 Comments

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  1. The source link : https://www.cnbc.com/2021/02/19/nfl-asking-for-100percent-increase-on-tv-rights-disney-pushing-back-.html

    is riddled with errors…

    “Disney also wants flexibility in terms of streaming rights as the company considers selling ESPN as a direct-to-consumer product,”

    Not found in the article.

    Even worse:

    “said the people, who asked not to be named because the negotiations are private.”

    “Disney has already rejected paying anywhere close to $3.8 billion per year for its new deal, said two of the people.”

    The people?

    This is CNBC’s source.. the people?

    “Spokespeople for the NFL and the networks declined to comment.”

    This is the lamest journo piece of 2021

    WTF?

    • Journalism is quite dead. It’s just a bunch of leftist activists who binge-drank their way through school and read one another’s twitter feed in an endless refuse loop that keeps them stupid, ignorant and uninformed. And, judging by the errors you pointed out, unable to function as actual journalists, i.e. people that have some sort of grasp of the english language.

    • Agreed. The sources are probably someone’s twitter feed. Journalism has been dead for some time now and its only getting worse. MSM has normalized tweets as newsworthy, so now every dumb ass around the world with a twitter account is a potential news story.

  2. journalism is like the mortgage business now. the face you see or the name on the article are irrelevant now.

    when you apply for a mortgage some person talks to you first, then once you apply for a home loan, you deal with worker bees and rarely talk to the mortgage guy again, because he doesn’t know anything about loans really.

    same happens with most insurance agents that run everything through and underwriter.

    underwriter fits for journalism too. my son was a pretend journalist in college and wrote a story that was so edited by a editor/underwriter, that it made little sense.

    now nearly every corporate publication and broadcast micro manages every word typed and spoken, that the writer/journo is just maybe a typist in the end.

    this is all thanks in large part to social media, which is highschool on steroids.

  3. I had to laugh at Disney worried about shareholder accretion. Yeah, going woke and firing conservatives is not helping their bottom line, but they could not care less about shareholders when they make those woke decisions.

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