PGA Looking At Second-Screen Broadcast To Target Growing Gambling Marketplace
For golf enthusiasts and sports bettors, the fan experience will be kicked up a notch on February 4th. NBC Sports will debut the first ever second-screen broadcast targeted specifically for sports bettors.
The new show, NBC Sports Edge BetCast, will broadcast live from the Waste Management Open exclusively on Peacock Premium, hosted by Golf Channel’s Steve Burkowski and George Savaricas. The production will run alongside the regular NBC Sports telecast on Golf Channel and broadcast from TPC Scottsdale’s famous 16th hole.
“We are excited to debut this unique betting show with our partners at the PGA Tour and PointsBet,” said David Preschlack of NBC Sports Group. “With TPC Scottsdale’s Stadium Course as the backdrop, we look forward to a compelling sports betting presentation on Peacock Premium as a companion to watching the world’s best golfers competing on some of the most iconic holes on the PGA Tour.”
The show will follow featured groups similar to PGA Tour Live. However, the production will have a gambling emphasis with live odds and player props presented throughout the telecast. NBC Sports hopes the show proves to be a hole-in-one, revolutionizing the way golf fans and sports bettors watch the action.
For the first time, fans will have access to two and a half hours of gambling-centric content for each day of the tournament, providing a combined 10 hours of coverage.
“The NBC Sports Edge BetCast stream on Peacock Premium is another step forward for our sports betting strategy,” said PGA Tour senior vice president Norb Gambuzza.
It will be interesting to see how networks capitalize on the growing demand for sports betting and whether these shows become a mainstay. Last week, Michigan and Virginia officially launched full sports wagering, joining the rapidly growing list of states allowing sports betting.
Our partners at the FanDuel Sportsbook will have plenty of offerings for you to bet on for the Waste Management Open next week. You can bet on this week’s Farmer’s Insurance Open now to get a feel for betting on golf. Jon Rahm (+700) is currently the favorite to win this weekend’s tournament.