Owner of Milwaukee Bucks Daughter, Mallory Edens, Wins NBA Draft Lottery

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NEW YORK – MAY 20: Mallory Edens of the Milwaukee Bucks during the 2014 NBA Draft Lottery on May 20, 2014 at the ABC News’ ‘Good Morning America’ Times Square Studio in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2014 NBAE (Photo by Jesse D. Garrabrant/NBAE via Getty Images)

Jesse D. Garrabrant NBAE

Last night the NBA had its own Katherine Webb moment. Webb, the girlfriend of Alabama quarterback AJ McCarron who appeared on television during the broadcast of the 2013 BCS title game, went from virtual anonymity to superstar status in the blink of an eye. Her Twitter followers surged from a few thousand to over two hundred thousand during the course of the Alabama-Notre Dame game. 

Well, now Katherine Webb’s got company. 

Last night the owner of the Milwaukee Bucks sent his 18 year old daughter, Mallory Edens, to represent the team at the draft lottery. The Bucks, who had the best overall chance for the number one pick, instead wound up with the number two pick. But Mallory Edens won social media. Edens, who began the night with a couple of hundred Twitter followers, now has nearly 30,000 followers.

Indeed, if you compare the audiences for the BCS title game and the NBA draft lottery, Edens’ surge in Twitter followers is almost identical to Katherine Webb’s. The BCS title game was watched by 26.4 million people whereas the NBA draft lottery was only watched by a few million. This makes Edens’ surge to 30,000 Twitter followers the numerical equivalent of Webb’s climb to over 200,000 followers.

So congrats to the newest star created by sports television. It’s hard to believe that the Bucks didn’t know exactly what they were doing when they decided to send the owner’s 18 year old daughter to represent the team, but now they’ve created the NBA’s own Katherine Webb.

 

 

Written by Clay Travis

Clay Travis is the founder of the fastest growing national multimedia platform, OutKick, that produces and distributes engaging content across sports and pop culture to millions of fans across the country. OutKick was created by Travis in 2011 and sold to the Fox Corporation in 2021.

One of the most electrifying and outspoken personalities in the industry, Travis hosts OutKick The Show where he provides his unfiltered opinion on the most compelling headlines throughout sports, culture, and politics. He also makes regular appearances on FOX News Media as a contributor providing analysis on a variety of subjects ranging from sports news to the cultural landscape. Throughout the college football season, Travis is on Big Noon Kickoff for Fox Sports breaking down the game and the latest storylines.

Additionally, Travis serves as a co-host of The Clay Travis and Buck Sexton Show, a three-hour conservative radio talk program syndicated across Premiere Networks radio stations nationwide.

Previously, he launched OutKick The Coverage on Fox Sports Radio that included interviews and listener interactions and was on Fox Sports Bet for four years. Additionally, Travis started an iHeartRadio Original Podcast called Wins & Losses that featured in-depth conversations with the biggest names in sports.

Travis is a graduate of George Washington University as well as Vanderbilt Law School. Based in Nashville, he is the author of Dixieland Delight, On Rocky Top, and Republicans Buy Sneakers Too.