OutKick’s Most Popular Markets In 2020

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It’s very early in 2021, but the past two days have been the most read days in the history of OutKick’s website. Indeed, yesterday we had over a million people reading the site, which is an absolutely monstrous audience for any independent site, especially one founded by someone who started writing online back in 2004 with an audience of zero.

Thanks to the work of our writing and tech staff, we are now comfortably one of the ten largest sports websites on the Internet and the largest completely independent sports site in the country. That’s an incredible accomplishment.

For years, I have been sharing with our audience the internal data from OutKick’s Google Analytics because, I’ll confess, I’m a data nerd who likes to see where our readers are coming from. So here’s the data from 2020 as it pertains to our top markets and top states.

Before I give you those rankings, however, a couple of additional data points: we had 25.5 million users on the OutKick website in 2020 and 55.6 million sessions. And direct traffic is our number one traffic source, which our CEO, Sam Savage, tells me is very impressive.

And, again, 2021 is off to a roaring start, the best two days in the history of the site were Sunday and Monday of this year.

Okay, here we go with our 25 largest cities by visitor:

1. Atlanta
2. Chicago
3. Dallas
4. New York City
5. Houston
6. Los Angeles
7. Nashville
8. Washington, D.C.
9. Charlotte
10. Philadelphia
11. Denver
12. Phoenix
13. Kansas City
14. Columbus, Ohio
15. Raleigh, North Carolina
16. Orlando
17. Miami
18. Austin, Texas
19. Omaha, Nebraska
20. Minneapolis
21. Las Vegas
22. Indianapolis
23. Seattle
24. San Antonio
25. San Francisco

Others receiving votes in the top 25 OutKick city visitor poll

26. Boston
27. Memphis
28. Cincinnati
29. Birmingham
30. Tampa
31. San Diego

By state here was our top 50 states (along with Washington, D.C.) ranked:

1. Texas
2. California
3. Florida
4. Georgia
5. Illinois
6. New York
7. Ohio
8. Tennessee
9. Pennsylvania
10. North Carolina
11. Michigan
12. Virginia
13. Missouri
14. New Jersey
15. Alabama
16. Indiana
17. Colorado
18. Wisconsin
19. Arizona
20. Minnesota
21. Washington
22. Massachusetts
23. South Carolina
24. Maryland
25. Iowa
26. Kentucky
27. Nebraska
28. Louisiana
29. Washington, D.C.
30. Oklahoma
31. Kansas
32. Utah
33. Oregon
34. Connecticut
35. Mississippi
36. Nevada
37. Arkansas
38. Idaho
39. West Virginia
40. New Hampshire
41. New Mexico
42. Rhode Island
43. South Dakota
44. Montana
45. Delaware
46. Maine
47. Hawaii
48. North Dakota
49. Wyoming
50. Vermont
51. Alaska

It’s fair to note that these rankings are not adjusted on a per capita basis, so big cities and big states are likely to dominate these raw number lists.

But, regardless, this data is a testament to our OutKick employees.

They’ve done a phenomenal job in 2020.

Thanks to all of them and to all of you.

2021 is going to be a lot of fun. Buckle up.

Written by Clay Travis

Clay Travis is the founder of the fastest growing national multimedia platform, OutKick, that produces and distributes engaging content across sports and pop culture to millions of fans across the country. OutKick was created by Travis in 2011 and sold to the Fox Corporation in 2021.

One of the most electrifying and outspoken personalities in the industry, Travis hosts OutKick The Show where he provides his unfiltered opinion on the most compelling headlines throughout sports, culture, and politics. He also makes regular appearances on FOX News Media as a contributor providing analysis on a variety of subjects ranging from sports news to the cultural landscape. Throughout the college football season, Travis is on Big Noon Kickoff for Fox Sports breaking down the game and the latest storylines.

Additionally, Travis serves as a co-host of The Clay Travis and Buck Sexton Show, a three-hour conservative radio talk program syndicated across Premiere Networks radio stations nationwide.

Previously, he launched OutKick The Coverage on Fox Sports Radio that included interviews and listener interactions and was on Fox Sports Bet for four years. Additionally, Travis started an iHeartRadio Original Podcast called Wins & Losses that featured in-depth conversations with the biggest names in sports.

Travis is a graduate of George Washington University as well as Vanderbilt Law School. Based in Nashville, he is the author of Dixieland Delight, On Rocky Top, and Republicans Buy Sneakers Too.


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  1. I’m from Dallas and was a long time listener of The Ticket,P1 day one. On June 1, I stopped listening to them. It had turned in Coronabros spreading non stop fear Porn. I found Clay’s daily updates on YouTube, and it was refreshing to hear someone who didn’t just regurgitatie the fear Porn. After a few months, I signed up for V.I.P., and haven’t look back.

  2. Not in any big market or a state with a huge population…and before this year all I knew about Clay was being the butt of Bonetta’s lame jokes on Lock It In. But then I happened to scan his radio show on FS Radio and he was the only one calling the Covid nonsense early. When Whitlock joined…I signed up.

  3. Not surprised in the least that my beloved ATL is in the Top Spot. We sports fanatics down here are overwhelmingly moderate-to-conservative politically and sickened by the Cult of Wokeism infecting our sports. Thanks Clay, Whitlock, and all the rest for all you’re doing. Keep rocking in 2021.

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