It’s very early in 2021, but the past two days have been the most read days in the history of OutKick’s website. Indeed, yesterday we had over a million people reading the site, which is an absolutely monstrous audience for any independent site, especially one founded by someone who started writing online back in 2004 with an audience of zero.
Thanks to the work of our writing and tech staff, we are now comfortably one of the ten largest sports websites on the Internet and the largest completely independent sports site in the country. That’s an incredible accomplishment.
For years, I have been sharing with our audience the internal data from OutKick’s Google Analytics because, I’ll confess, I’m a data nerd who likes to see where our readers are coming from. So here’s the data from 2020 as it pertains to our top markets and top states.
Before I give you those rankings, however, a couple of additional data points: we had 25.5 million users on the OutKick website in 2020 and 55.6 million sessions. And direct traffic is our number one traffic source, which our CEO, Sam Savage, tells me is very impressive.
And, again, 2021 is off to a roaring start, the best two days in the history of the site were Sunday and Monday of this year.
Okay, here we go with our 25 largest cities by visitor:
4. New York City
6. Los Angeles
8. Washington, D.C.
13. Kansas City
14. Columbus, Ohio
15. Raleigh, North Carolina
18. Austin, Texas
19. Omaha, Nebraska
21. Las Vegas
24. San Antonio
25. San Francisco
Others receiving votes in the top 25 OutKick city visitor poll
31. San Diego
By state here was our top 50 states (along with Washington, D.C.) ranked:
6. New York
10. North Carolina
14. New Jersey
23. South Carolina
29. Washington, D.C.
39. West Virginia
40. New Hampshire
41. New Mexico
42. Rhode Island
43. South Dakota
48. North Dakota
It’s fair to note that these rankings are not adjusted on a per capita basis, so big cities and big states are likely to dominate these raw number lists.
But, regardless, this data is a testament to our OutKick employees.
They’ve done a phenomenal job in 2020.
Thanks to all of them and to all of you.
2021 is going to be a lot of fun. Buckle up.