Outkick the Coverage: Year Two Stats

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The official two-year anniversay of Outkick the Coverage is July 20, 2013. 

But last year I broke out our one year data while on family vacation in Mackinac Island, Michgan and this year I’m going to do the same again. 

I share this data with you guys because I want you to feel like you have ownership of OKTC too. You guys are the ones driving traffic here, sending me great links, keeping the mailbag incredibly fun and just generally allowing all of us to make sure the days pass quite a bit faster thanks to OKTC.

The first year the question was — could Outkick work? In the second year, we thrived. As we prepare to enter the third year in a large partnership with Fox Sports, the newest question is this, how do we continue to grow rapidly while retaining the vibe that has made OKTC so much fun thus far. 

As always, I hope you guys will continue to email and Tweet your story ideas, suggestions, and reactions. 

The past two years running Outkick have been more fun than I’ve ever had professionally. 

So let’s dive into the data. 

First a preliminary, we more than doubled our unique visitors and more than doubled our pageviews as well.

We averaged over 500k unique visitors a month, rising as high as a million uniques during football season in 2012.  

So our growth rate year over year is over 100%.

I expect those numbers to grow a ton over the next year thanks to the Fox Sports partnership and our continued organic growth.  

Our most popular stories in 2013?

Drumroll:

1. The Buttchugger press conference denial

This is still the funniest press conference I have ever seen. 

Watch it again if you need a laugh. 

2. Vince Young’s spent $5k a week at the Nashville Cheesecake Factory

How did Vince Young go broke? We opened up the 3HL phone lines and let local Nashville waiters tell us about VY’s spending habits. 

It was extraordinary. 

3. Orlando Shaw has 22 children by 14 women

The man, the myth, the legend.  

4. The Steeplechase Catfight 

If you combine all of the Steeplechase catfight columns then the resulting readership destroys everything on this list. But that seems a bit unfair.  

5. Manti Te’o’s fake dead girlfriend breaks the Internet

The Te’o fake dead girlfriend story led to an unbelievable amount of readers. Especially since each new revelation also led to further readership. 

6. Johnny Manziel is Scooby Doo 

What happens when you dance on a stage with a hot blonde dressed in lingerie while you wear a Scooby Doo costume?

You almost break Outkick. 

7. Nick Saban’s daughter’s sorority catfight beatdown

These seven stories were all massive, after this there are a ton of very popular stories, but these seven stood out for the traffic they generated and the degree with which they were shared. 

Now, you want to be blown away by what the new FoxSports partnership can mean for Outkick’s audience. 

All of these stories were wildly popular. 

Last week’s Urban Meyer story at Fox Sports beat them all. 

Can you imagine if we’d had these seven stories up on FoxSports with their massive reach? Every one of these stories would have done a million or more readers there. 

That’s why I’m so excited about the partnership between FoxSports and Outkick, with your social sharing and their massive distribution, there really is no limit to how big Outkick can become in the next two years. 

I don’t say it enough, but thanks a ton to you guys. 

Okay, more data. 

Where were our most popular markets?

On a desktop our top markets were:

1. Nashville

2. Houston

3. Knoxville

4. Birmingham

5. New York

6. Dallas

7. Austin

8. Atlanta

9. Memphis

10. Chicago

11. Washington, D.C.

12. St. Louis

13. Kansas City

14. San Antonio

15. Charlotte

16. Chattanooga

17. Little Rock

18. Baton Rouge

19. New Orleans

20. Los Angeles

How about mobile readership?

1. New York City

2. Nashville

3. Atlanta

4. San Francisco — bolded because it doesn’t even make the top 20 desktop markets

5. Houston

6. Charlotte

7. Chicago

8. Dallas

9. New Orleans

10. Birmingham

11. Knoxville

12. St. Louis

13. Washington, D.C.

14. Memphis

15. San Antonio

16. Miami

17. Minneapolis

18. Austin

19. Raleigh

20. Denver

Top ten desktop and mobile markets combined:

1. Nashville

2. Houston

3. New York City

4. Atlanta

5. Dallas

6. San Franciso

7. Knoxville

8. Birmingham

9. Chicago

10. Charlotte

…

Thanks again for all your support.

Here’s to bigger and better things in 2013. 

Written by Clay Travis

Clay Travis is the founder of the fastest growing national multimedia platform, OutKick, that produces and distributes engaging content across sports and pop culture to millions of fans across the country. OutKick was created by Travis in 2011 and sold to the Fox Corporation in 2021.

One of the most electrifying and outspoken personalities in the industry, Travis hosts OutKick The Show where he provides his unfiltered opinion on the most compelling headlines throughout sports, culture, and politics. He also makes regular appearances on FOX News Media as a contributor providing analysis on a variety of subjects ranging from sports news to the cultural landscape. Throughout the college football season, Travis is on Big Noon Kickoff for Fox Sports breaking down the game and the latest storylines.

Additionally, Travis serves as a co-host of The Clay Travis and Buck Sexton Show, a three-hour conservative radio talk program syndicated across Premiere Networks radio stations nationwide.

Previously, he launched OutKick The Coverage on Fox Sports Radio that included interviews and listener interactions and was on Fox Sports Bet for four years. Additionally, Travis started an iHeartRadio Original Podcast called Wins & Losses that featured in-depth conversations with the biggest names in sports.

Travis is a graduate of George Washington University as well as Vanderbilt Law School. Based in Nashville, he is the author of Dixieland Delight, On Rocky Top, and Republicans Buy Sneakers Too.