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The official two-year anniversay of Outkick the Coverage is July 20, 2013.
But last year I broke out our one year data while on family vacation in Mackinac Island, Michgan and this year I’m going to do the same again.
I share this data with you guys because I want you to feel like you have ownership of OKTC too. You guys are the ones driving traffic here, sending me great links, keeping the mailbag incredibly fun and just generally allowing all of us to make sure the days pass quite a bit faster thanks to OKTC.
The first year the question was — could Outkick work? In the second year, we thrived. As we prepare to enter the third year in a large partnership with Fox Sports, the newest question is this, how do we continue to grow rapidly while retaining the vibe that has made OKTC so much fun thus far.
As always, I hope you guys will continue to email and Tweet your story ideas, suggestions, and reactions.
The past two years running Outkick have been more fun than I’ve ever had professionally.
So let’s dive into the data.
First a preliminary, we more than doubled our unique visitors and more than doubled our pageviews as well.
We averaged over 500k unique visitors a month, rising as high as a million uniques during football season in 2012.
So our growth rate year over year is over 100%.
I expect those numbers to grow a ton over the next year thanks to the Fox Sports partnership and our continued organic growth.
Our most popular stories in 2013?
This is still the funniest press conference I have ever seen.
Watch it again if you need a laugh.
How did Vince Young go broke? We opened up the 3HL phone lines and let local Nashville waiters tell us about VY’s spending habits.
It was extraordinary.
The man, the myth, the legend.
If you combine all of the Steeplechase catfight columns then the resulting readership destroys everything on this list. But that seems a bit unfair.
The Te’o fake dead girlfriend story led to an unbelievable amount of readers. Especially since each new revelation also led to further readership.
What happens when you dance on a stage with a hot blonde dressed in lingerie while you wear a Scooby Doo costume?
You almost break Outkick.
These seven stories were all massive, after this there are a ton of very popular stories, but these seven stood out for the traffic they generated and the degree with which they were shared.
Now, you want to be blown away by what the new FoxSports partnership can mean for Outkick’s audience.
All of these stories were wildly popular.
Can you imagine if we’d had these seven stories up on FoxSports with their massive reach? Every one of these stories would have done a million or more readers there.
That’s why I’m so excited about the partnership between FoxSports and Outkick, with your social sharing and their massive distribution, there really is no limit to how big Outkick can become in the next two years.
I don’t say it enough, but thanks a ton to you guys.
Okay, more data.
Where were our most popular markets?
On a desktop our top markets were:
5. New York
11. Washington, D.C.
12. St. Louis
13. Kansas City
14. San Antonio
17. Little Rock
18. Baton Rouge
19. New Orleans
20. Los Angeles
How about mobile readership?
1. New York City
4. San Francisco — bolded because it doesn’t even make the top 20 desktop markets
9. New Orleans
12. St. Louis
13. Washington, D.C.
15. San Antonio
Top ten desktop and mobile markets combined:
3. New York City
6. San Franciso
Thanks again for all your support.
Here’s to bigger and better things in 2013.