Clay Travis
Videos by OutKick
2015 was a monster year for Outkick the Coverage.
When I started Outkick back in 2011 I promised I’d share you our internal data. Here was our first report on the first year of Outkick readership. We’ve come a long way since then. And despite the rise of PC bros and Twitter mobs and online controversies and people obsessed with bringing down Outkick and our readers, we aren’t just thriving we are kicking ass and taking names.
These 2015 numbers are from Fox, which now tracks our readership — as opposed to Google analytics which we used for the first several years — and it only includes people who have actually read an article on the site. That is, if you found yourself on the front page of Outkick and didn’t click on anything — seriously, how is this even possible? — you didn’t register in these numbers.
I think 2016 — our SIXTH different calendar year since Outkick launched — will be the biggest year in Outkick history because we’re officially going multimedia with Outkick the Show. We had over 200k people watching our call of Bama-Michigan State and none of Outkick the Show’s numbers are counted in these website numbers. So in terms of our overall unique visitor reach for readers, listeners, and viewing, there’s a good chance we double in size this year.
December of this year was also the best month we’ve ever had in selling Outkick Gear — go buy pants, they’re only $20 — and we are starting to really get rolling with Outkick CLE, which allows lawyers to get online CLE credit for sports courses in every SEC state and is also available in New York, Virginia, Ohio, and North Carolina. With more writing and more radio and more TV in 2016, look out, I’m going to become the most successful gay Muslim since me last year.
Thanks to you guys 2016 is going to be massive.
So here we go with the data:
This year you guys spent a total of 20,867,417.86 minutes reading Outkick articles, that’s over 340 years worth of time you spent on the site.
We had 11.944 million unique visitors to the site in 2015, a new record. (Not surprisingly, every year has been bigger than the last since Outkick launched).
Our seven most read articles in 2015, featuring three articles that had over a million readers:
2. Andrew Harrison insults Frank Kaminsky in the NCAA postgame had over 1.1 million reads
4. Is the entire Mizzou protest based on lies? Over 800k readers.
5. The anonymous mailbag — over 750k unique readers
We launched the anonymous mailbag in February and it has rapidly become one of the most popular things Outkick has ever done. You guys absolutely love it and your questions have been fabulous.
6. On the Confederate Flag — over 650k readers
7. The regular Outkick mailbag, over 600k unique readers
All of these readership numbers are, to put it succinctly, insane.
Our top states by unique visitors:
1.Texas 1,501,050
2. Georgia 955,985
3. California 926,683
4. Florida 807,503
5. Tennessee 760,721
6. Illinois 755,558
7. New York 588,837
8. Ohio 582,863
9. Missouri 524,383
10. North Carolina 468,735
11. Alabama 459,932
12. Pennsylvania 446,845
13. Michigan 367,024
14. Virginia 335,003
15. Kentucky 306,042
16. New Jersey 269,385
17. South Carolina 257,329
18. Maryland 237,600
19. Louisiana 235,460
20. Indiana 233,365
21. Washington 228,663
22. Colorado 221,080
23. Wisconsin 219,794
24. Massachusetts 203,518
25. Arkansas 184,469
26. Arizona 179,111
27. Minnesota 175,606
28. Kansas 165,385
29. Mississippi 164,836
30. Oklahoma 161,988
31. Iowa 154,846
32. Nebraska 123,573
33. Oregon 115,260
34. Connecticut 96,503
35. Utah 91,668
36. West Virginia 90,239
37. District of Columbia 89,300
38. Nevada 73,269
39. New Mexico 45,009
40. Delaware 40,294
41. Hawaii 39,390
42. Idaho 37,433
43. New Hampshire 31,020
44. Maine 29,530
45. South Dakota 28,176
46. Montana 24,734
47. Rhode Island 23,992
48. North Dakota 23,347
49. Wyoming 19,398
50. Alaska 15,167
Outkick’s top 50 cities (Note: these are not per capita numbers, just straight up unique visitor numbers from each city’s metro area):
1. Atlanta 844,456
These Atlanta numbers are just bonkers. Outkick is massive in Atlanta, it’s officially our biggest market.
2. Dallas-Ft. Worth 711,018
The SEC expanding and adding Texas A&M has been huge for Outkick’s growth in Texas, which is now the biggest state in terms of readership in the country.
3. Chicago 651,420
4. New York City 622,265
5. Los Angeles 550,955
LA’s growth is a function of how big Fox is in LA. Also, probably, in the fact that I spent nearly three months out here this year.
6. Houston 514,607
7. Nashville 435,558
When I launched Outkick Nashville was our biggest market for several years, Nashville’s still huge on a per capita basis, but the growth of Outkick in major media markets has been pronounced.
8. Philadelphia 337,674
9. Washington, D.C. (metro) 333,872
10. Orlando-Daytona Bch-Melbrn 294,223
11. Cleveland-Akron (Canton) 269,211
12. Kansas City 268,737
13. Birmingham (Ann and Tusc) 266,653
Nashville and Birmingham remain the two biggest Outkick audiences on a per capita basis.
14. St. Louis 246,635
15. San Francisco-Oak-San Jose 242,414
16. Detroit 239,197
17. Tampa-St. Pete (Sarasota) 217,781
18. Charlotte 215,232
19. Knoxville 214,573
20. Denver 200,502
21. Seattle-Tacoma 192,167
22. Boston (Manchester) 191,041
23. Miami-Ft. Lauderdale 166,367
24. Raleigh-Durham (Fayetvlle) 165,683
25. Austin 165,539
26. Columbus 164,374
27. Minneapolis-St. Paul 163,612
28. Phoenix (Prescott) 156,613
29. Memphis 147,758
The fact that Outkick has more readers in Minneapolis than Memphis blows my mind.
30. Louisville 140,307
31. Greenville-Spart-Ashevll-And 136,901
32. Baltimore 133,049
33. Cincinnati 129,626
34. Indianapolis 129,020
35. San Antonio 127,497
36. New Orleans 125,305
37. Lexington 111,134
38. Pittsburgh 111,045
39. Sacramnto-Stkton-Modesto 106,079
40. Portland 102,351
41. Little Rock-Pine Bluff (693) 100,151
42. Omaha 98,028
43. Milwaukee 96,425
44. Waco-Temple-Bryan 95,666
45. Salt Lake City 94,941
46. Mobile-Pensacola (Ft Walt) 94,835
47. Chattanooga 94,118
48. Oklahoma City 93,857
49. Jacksonville 89,012
50. San Diego 87,447
…
You guys are the lifeblood of Outkick. Thanks to all of you for reading and sharing our articles. Quite a few of you have been reading me online now since 2004, which is one of the biggest compliments you can possibly give me.
Here’s to an outstanding 2016 for all of us.
