Just as we at OutKick predicted, the 93rd Academy Awards ceremony tanked to unimaginable lows. The 2021 Oscars fell more than 50% year-over-year in overnight ratings, OutKick has learned. Here’s a look at the past three years:
According to the Hollywood Reporter, the Oscars on Sunday drew 9.85 million viewers, down 58 percent from last year’s 23.64 million viewers, the previous all-time low. That’s bad.
The 93rd Academy Awards drew 9.85 million viewers and a 1.9 rating among adults 18-49 on Sunday. That’s a steep drop from from last year’s 23.64 million viewers and 5.3 in the key ad demographic — both of which were the previous all-time lows. The 58 percent decline in total viewers is in keeping with those for the Grammys (which fell 51 percent), Golden Globes (62 percent) and SAG Awards (52 percent) in recent months. In the 18-49 demo, the Oscars were down by 64 percent, also in line with other awards shows.
Last week, an Oscars producer who spoke on the condition of anonymity told the New York Times data found that “minute-by-minute post-show ratings analysis indicated that ‘vast swaths’ of people turned off their televisions when celebrities started to opine on politics.”
Of course, this year was no different with Hollywood elites injecting progressive politics into as many lines as possible. Regina King, who directed this year’s Oscar-nominated film One Night in Miami, used her stage time to tell the world (or at least the few who were watching) that if Derek Chauvin hadn’t been convicted on all three counts that she would have “traded in her heels for marching boots.”
How is that?
Award shows are already hemorrhaging viewers. Between cord-cutting and the industry nominating films no normal human would spend a dime to watch, ratings for the Oscars crashed 44 percent between 2014 and 2020. Hollywood isn’t exactly a brand that can afford to tell half of the country it’s racist, yet it does so anyway.
A ratings collapse. Expected, but still staggering to see in print.