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Oscars Ratings Tank Massively

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Just as we at OutKick predicted, the 93rd Academy Awards ceremony tanked to unimaginable lows. The 2021 Oscars fell more than 50% year-over-year in overnight ratings, OutKick has learned. Here’s a look at the past three years:

2021: 8.9/19

2020: 18.1/33

2019: 21.6/36

According to the Hollywood Reporter, the Oscars on Sunday drew 9.85 million viewers, down 58 percent from last year’s 23.64 million viewers, the previous all-time low. That’s bad.

The 93rd Academy Awards drew 9.85 million viewers and a 1.9 rating among adults 18-49 on Sunday. That’s a steep drop from from last year’s 23.64 million viewers and 5.3 in the key ad demographic — both of which were the previous all-time lows. The 58 percent decline in total viewers is in keeping with those for the Grammys (which fell 51 percent), Golden Globes (62 percent) and SAG Awards (52 percent) in recent months. In the 18-49 demo, the Oscars were down by 64 percent, also in line with other awards shows.

Last week, an Oscars producer who spoke on the condition of anonymity told the New York Times data found that “minute-by-minute post-show ratings analysis indicated that ‘vast swaths’ of people turned off their televisions when celebrities started to opine on politics.”

Of course, this year was no different with Hollywood elites injecting progressive politics into as many lines as possible. Regina King, who directed this year’s Oscar-nominated film One Night in Miami, used her stage time to tell the world (or at least the few who were watching) that if Derek Chauvin hadn’t been convicted on all three counts that she would have “traded in her heels for marching boots.”

How is that?

Award shows are already hemorrhaging viewers. Between cord-cutting and the industry nominating films no normal human would spend a dime to watch, ratings for the Oscars crashed 44 percent between 2014 and 2020. Hollywood isn’t exactly a brand that can afford to tell half of the country it’s racist, yet it does so anyway.

A ratings collapse. Expected, but still staggering to see in print.

Written by Bobby Burack

Bobby Burack covers media, politics, and sports at OutKick.

32 Comments

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  1. Older people don’t want to be lectured and younger ones don’t have the attention span to watch a bunch of people congratulate themselves. It’s a snooze. BTW that’s why they wanted to create the soccer superleague. Younger generations don’t watch long soccer games. They wanted to shorten the game as well.

  2. This ceremony was rife with anti-police preaching. The Oscars were moved to Union Station in Los Angeles. This is an area that is overrun with homeless who no doubt had to be moved during Hollywood’s annual wokefest. Who do you think came in and moved the homeless out? Counselors and crisis professionals? Guess again. Who do you think provides traffic control and outside security while these self described darlings are inside tearing down the country?

    I say it’s time for those in Hollywood to show some leadership and set an example by going it alone.

  3. Hey Bobby,
    Congrats on calling the collapse (as others have also done, to be fair), and big props for being a stand up guy in a world of squatters. Great to see you getting more visibility, too !!!
    The Academy is a private “honorary” organization (invites people to become members; you can’t apply) that relies on revenue mostly from The Academy Awards show.
    As they become more woke and their membership focuses more on woke issues, the revenues will be sucked up, the assets (property) will have to be leveraged, and their prized “Investments” line on the balance sheet – which only produced $23MIL in 2019 – will be plundered by the SJWarriors as the old-time “Hollywood” types retire to Palm Springs and Palm Beach.
    Think of all the fraternal organizations we knew and belonged to back in the day (Lions, Rotary, Elks, K of C, Knights of Pythias, Odd Fellows, Masons), and how all-important the revenue was to fund the terrific community and national projects. That revenue was a pittance, compared to The Academy, but our expenses were monitored and debated and we compromised. The new, woke membership in Hollywood – and their global membership – will blow through that “trust fund” like AOC with a no-limit checkbook.

      • Well said Rick. The Oscars are literally the Hollywood bubble awards. A total abandoning of half the country while desperately trying to out virtue signal and out woke each other. I can’t recall how many years it’s been since I watched a minute of the BS.

        • Back at ya, Steve…your words ring so true. It’s been a long time for me, too. Johnny Carson and Billy Crystal…that was the gold standard. I watch Ricky Gervais old Golden Globe hostings on youtube (not the shows themselves) just to see him use the flame thrower!!!

  4. So we see when it comes to entertainment (in the cinema) that the ratings fell when politics got injected.

    So why is it some OK writers still desperately cling to the notion cord cutting and play on the field is the reason why ratings in sports are tanking? We keep telling you it’s the woke political nonsense.

  5. It’s amazing that Hollywood, sports leagues, and big business are telling half (or more) of their customers to go to hell. It’s almost like someone or something (cough cough, China, cough cough) has vowed to prop them up while they encourage the destruction of America…

  6. Does it matter? My question becomes “is the US a country that now really counts on exporting entertainment?” This applies to the NBA too. Is the NBA ok alienating a lot of the country because they gain more viewers in China and Europe? And if they weren’t bashing a certain subset of the US, would they be allowed to pick up all those eyeballs in different countries? Is the Oscars the same way? So they lost 9 – 10 million viewers from last year IN THE US. Did they gain 15 – 30 million in China by trashing the police and the US in general? Do we even have data on this?

    Don’t get me wrong I hate them trashing the US, and love that it is resulting in losing US viewers, but they keep doing it, and they arent complete morons. They love money, so something else outside of the scope of the US must be happening.

    • I doubt it. I think our industries have stop caring about customers because they now benefit from the money printing business. Politicians don’t care about voters because they print money and big business doesn’t care about customers because they get bailed out, cheap loans or subsidies.

      • That is an incredibly thoughtful and accurate point.

        And the money printing continues and by 2023 we will see record-high inflation and the 2008 market crash will repeat itself with Democrats leading the way and blowhard Republicans will be just as guilty.

        Everyone will point fingers and nothing will change until this Marxist/Socialist agenda of the left gets put down, one way or another.
        Class warfare at its finest.

    • I’m a lot older. Brando refused his “Godfather” award and had his American Indian wife (or girlfriend) appear instead to speak on injustice. I think she may have been booed and also cheered.

      I liked George C. Scott’s refusal better: he didn’t believe making movies was some kind of competition among actors. A different universe indeed.

  7. Just like sports viewing this is a combination of many factors as to why the Oscars (and any other award show for that matter) is tanking. One of which is the woke disease. I know I sound old but movies just aren’t very good anymore. The “feature” films all suck and all too often have to cater to forced diversity. To find decent movies one has to look for independent films.

  8. Love it. So many actors opining on politics(one-sidedly) are essentially children with little respect to the business that gave them such a great life. Tomorrow’s actors can thank today’s actors for diminishing returns, sparser roles available due to declining interest.

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