Nick Wright is joining Colin Cowherd’s podcast network, sources tell Outkick.
Since 2018, Wright had been hosting a daily radio show on SiriusXM’s Mad Dog Radio from 6-8 pm.m ET. As Outkick reported in August, Wright wanted to move up to 1-3 p.m. slot, but SiriusXM chose Pat McAfee instead. Steve Torre will replace Wright on the channel.
Wright’s show will air three times per week on The Herd Podcast Network.
Podcast networks are the next step in digital media. When fronted by a digital draw like Cowherd, hosts who otherwise wouldn’t attract strong followings inherit significant built-in listeners. Wright joins John Middlekauff, Doug Gottlieb, Rob Parker, Jane Slater and Bobby Belt on the audio channel.
The idea compares to TV and radio shows with strong lead-ins:
I'm seeing a lot of new podcasts launched.
The industry needs more podcast channels. Many TV & radio shows broke out because of lead-ins. Podcast hosts/shows, as the market expands, need the same. A pod network gets listeners to try new shows they’d otherwise overlook.
— Bobby Burack (@burackbobby_) September 28, 2020
The move will not impact Wright’s role on First Things First on FS1.
Follow Bobby Burack on Twitter @burackbobby_.