A love for Batman and cereal has led Cleveland Browns running back Nick Chubb to launch a new breakfast treat that is also helping a great cause.
Chubb, who inked a three-year deal to stick with the Browns just a few weeks back, has launched “Chubb Crunch,” with proceeds going to First Candle, an organization which helps in the fight against sudden infant death syndrome, otherwise known as SIDS.
After just six days on sale, Chubb Crunch has sold 24,000 boxes 🥣
Nick Chubb's signature cereal is the fastest-selling cereal in the history of sports food product maker @plbsports.
— Front Office Sports (@FOS) August 23, 2021
According to reports, Chubb lost his sister to SIDS about two years ago and was eager to help out the cause to try and raise money for the illness.
“It was a hard time for us,” Chubb said on Thursday at the Browns facility in Berea, Ohio. “So any way I can to give back to that cause is big.”
Chubb’s cereal may turn out to be the most popular cereal in sports history. Boxes are flying off the shelves, and thus far after just six days, 24,000 boxes of the cereal have reportedly been sold. Those sales will go a long way in helping the cause for Chubb and First Candle.
Chubb is quickly becoming one the most popular players on the Browns, and his generous nature will help endear him to Browns fans even further.