NFL Announces Multi-Year Partnership With Twitter

The NFL and Twitter have announced a multi-year extension to continue broadcasting highlights and live footage in the upcoming 2021-2022 season.

Players and figures from the NFL will also focus on providing more content specific to Twitter’s features, with particular emphasis on developing Twitter Spaces.

Instead of letting the thought of Twitter Spaces make you want to reach for a Google search, adding another fraction of a penny in Big Tech’s bank, the site defines it as the following:

Spaces are public, so anyone can join as a Listener, including people who don’t follow you. Listeners can be directly invited into a Space by DMing them a link to the Space, Tweeting out a link, or sharing a link elsewhere. Up to 11 people (including the Host) can speak in a Space at any given time.

With the announcement of its exclusive partnership, the NFL released their planned features for the upcoming season(s):

  • New Highlight Offerings — Curated videos featuring recaps of the best touchdowns, highlights and Tweets each week of the season with first-of-its-kind opportunities for brands.
  • Expanded NFL Twitter Votes — Fans will be invited to vote each week on the hottest topics and takes burning through the NFL Twittersphere in an expanded set of Twitter Polls.
  • Providing Fans the Best Moments from Every Game — The NFL and its Clubs will bring the best moments from every game to the #NFLTwitter community through highlights, and on-field coverage and Twitter Moments.

“We’re excited to bring NFL fans a new way to engage with live audio ahead of our biggest events of the year and every week throughout the NFL season,” said Blake Stuchin, VP of Digital Media Business Development for the NFL.

Twitter responded with their own outlook toward their future with the NFL.

“We’re excited to super-serve NFL fans with even more of what they love to see on Twitter, including epic touchdown highlights all season long. In addition to fueling the timeline with the best moments from each game in real time, we’ll be doubling down on innovation by leveraging our live audio format, ‘Spaces’, to bring fans even closer to the game.”

As the NFL continues to find ways of engaging with their current fan base, and propelling the sport into a new generation with the help of Twitter, the League continues to fail in appeasing both demographics by putting Twitter CEO Jack Dorsey in pads as an offensive lineman.

Or practice dummy.

Written by Alejandro Avila

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