Sports media members will tell you, "all sports TV ratings are down big." Those who can't read ratings even fall for it. Saturday, college football proved the disingenuous industry wrong, again.
Notre Dame's 47-40 win over Clemson averaged 9.44 million viewers across NBC Sports platforms, which is the highest Notre Dame on NBC game in 15 years.
Clemson-Notre Dame's regular-season viewership smashes every single NBA Finals game this season. The political-led Finals averaged a putrid, all-time low 7.45 million viewers. The college football game, which stayed out of politics, will crush the NBA even worse on Tuesday when it adds its out-of-home viewership.
Between 11:30-11:45 p.m. ET, the game's second overtime, the showdown peaked at 14.2 million viewers.
You might see this and think the NBA and the media will see how far-left politics kill a brand. Instead, NBA PR reps like Stephen A. Smith will just push it harder. On Friday, Stephen A. skipped the college and NFL discussion and previewed the upcoming NBA season. Yes, a month before it begins.
Saturday night, college football crushed the NBA's ratings and Notre Dame stormed the field — it was a horrible night for the woke.
Good for college football. What a game. What a result.
*NBC says the viewership does not include the portion of the game that was interrupted on NBC by coverage of President-elect Joe Biden’s speech.