in ,

MTV Video Music Awards Record Embarrassingly Low Ratings

Videos by OutKick

This isn’t your father’s MTV. If it were, there’d be a lot more Limp Bizkit videos, Jenny McCarthy appearances and Rock N’ Jock games. Instead, the modern-day MTV is basically just a bunch of Ridiculousness episodes and rebooted versions of The Challenge played on a loop. Yet, somehow, the network, which airs about as many music videos per day as C-SPAN does, still presents a yearly Video Music Awards show…that nobody’s watching.

Last weekend’s show was the least watched VMAs of all-time.

The people have spoken and have made it abundantly clear that they have no interest in rushing to their devices to lay eyes on Lil Nas X or a 63-year-old Madonna. Now, toss some Kid Rock and House of Pain on the stage and promote the show during commercial breaks of an SEC Saturday, and things might be a bit different. But that’s neither here nor there.

According to The Daily Wire, this year’s VMAs drew fewer than one million viewers (900,000) for the first time in the show’s history. Ratings were down 32% from 2020. The lack of eyeballs should be cause for concern for the MTV brass. Just six years ago, nearly 10 million people tuned into the VMAs.

It’s not hard to see why VMA ratings have tanked in recent years. The awards show has shifted away from must-see musical acts to promoting who’s wearing the dumbest set of mismatched clothes and which C-lister feels the need to tell the world whom to vote for and what to think.

This was on full display Sunday evening when 68-year old Cyndi Lauper used her time on stage to talk wages. “The girls still wanna have fun,” said Lauper. “But we also want funds. Equal pay. (We want) control over our body. You know, fundamental rights.”

Judging by the ratings, Lauper’s comments would’ve reached more of an audience if she appeared on NCIS: Los Angeles or The Equalizer.

Written by Anthony Farris

Anthony is a former high school basketball intramural champion who played a leading role in creating two offspring. He spends his weekends hoping for an MTV Rock N' Jock revival.

Follow him on twitter @OhioAF

6 Comments

Leave a Reply
  1. These people have saturated and degraded our culture by pumping godless filth into the minds of teenagers for years.

    sex.sex.sex.sex.sex.sex.sex.sex.
    And we wonder why half these kids are so screwed up today. (A lack of parenting is a huge component as well obviously)

  2. I’m old enough to remember MTV being just music (and Levi’s commercials).

    MTV was AWESOME in the 80’s. You just turned it on and did whatever: clean your room, sex with girlfriend, chat with bro’s, chill with a smoke.. all while listening to “Sledgehammer” or “Panama” or “Take on Me” — then pulling on your MTV-inspired “501 button-fly Jeans,” then heading out to cruise the mall…

    oh, wait, this is 40 years later: I’m supposed to be sitting in my basement, alone, wearing a mask while shaking in fear… SCREW THAT!

Leave a Reply

to comment on this post. Not a VIP? Signup Here