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Social media has changed how we look at life, and sports is right at the top of the list of how teams and leagues use it to communicate with fans.
With the pandemic of 2020 many organizations around professional sports have had to cut back on how they deal with social media and how many people they have on staff that run their various social media accounts.
Major League Baseball might be the most involved when it comes to employees that are involved with fans before, during and after games.
It’s not uncommon for those employees to have a big part of taking photos, using gifs and memes, and interacting with fans (some good and bad) during the long season.
Sadly with the amount of money that teams lost in 2020 due to not having fans, there’s some sweeping changes coming to the league, starting with employees of teams getting the axe who were social “in-game coordinators” that would run many of the club’s social media accounts.
Awful Announcing reports that the league is ending the “in-game coordinator” program, which will drastically change how twitter and other social media channels will be treated during the season and during games.
It also means the end of employment for quite a few people around baseball at a time when many are struggling just to make ends meet after a tough 2020.
A lot of the employees who were in the position of “in-game coordinator” were young, creative minds who were just trying to get ahead as they worked their way up in the game of baseball.
Brian Havrilla who was an “in-game coordinator” for the Cleveland Indians took to twitter to announce the ending of his tenure with the club.
A lot of the creative minds behind MLB social accounts were unexpectedly let go off today. I was one of them.
Here is a link to my portfolio: https://t.co/7C2WOLqjJu.
I will thread some of my work.
Psalm 118:22 pic.twitter.com/WWDkFqcdYT
— Brian Havrilla (@brianhavrilla) February 12, 2021
It will be interesting to see if Major League Baseball revamps how social media is used during games, but it was always nice to know that no matter how good or bad your team was, that there was always some enjoyment coming on social media.
Now with it gone, it’s another tough pill to swallow for baseball and MLB teams that put a lot of effort and energy into having quality content for its fans during games.