Videos by OutKick
The Milwaukee Bucks celebrated the LGBTQIA+ community during Pride Night at Fiserv Forum on Wednesday. It included a halftime show that featured drag performers, which was not the first.
Upon arrival to the game against the Nuggets, the first 10,000 fans in attendance received a Pride beanie, presented by the Froedtert and the Medical College of Wisconsin health network. The team also offered a Pride Night ticket package that included a Pride scarf with the ticket to the game.
Once the game got underway, Milwaukee showcased videos that celebrated Pride within the city. They focused on safe spaces, as well as people and organizations that both support and welcome people who identify in all different ways.
The organization also put a spotlight on LGBTQ+ members of the community.
In addition to in-game promotion, Fiserv Forum featured local LGBTQIA+-owned businesses. It set up a ‘Pride Small Business Marketplace’ on tables outside of three sections on the 200-level.
Participation also included resource groups like Pathfinders, Milwaukee Pride and the LGBT Resource Center. Celebration continued after the game with a free event that was open to the public at The MECCA bar, across the street from Fiserv Forum.
The Bucks went to the locker room up 58-53 after the first two quarters. At that point, a halftime show was held with performers in drag.
This is not the first time that Milwaukee held a halftime show with a drag performer. Jaida Essence Hall, an American drag queen and reality television personality best known for winning the twelfth season of RuPaul’s Drag Race, performed in 2019.
Following the Pride halftime show, the Bucks returned to the court and continued their strong performance. Milwaukee beat Denver 107-99 and moved to 31-17.