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Barrels of ink began to dry following the NCAA’s ground-breaking change in NIL ruling for collegiate athletes. Big-name collaborations have already been announced in recent months as a result of the Supreme Court’s decision — with waves of the nation’s youngest athletes nabbing endorsement deals before joining a major league.
When it comes to Miami Hurricanes’s dynamic quarterback D’Eriq King, this upcoming season will be fueled by a passion to win the Coastal Division — and by BioSteel’s sugar-free performance formula.
The sports brand signed King to an exclusive NIL deal that will make King the first collegiate-level brand ambassador. Other notable names on BioSteel’s roster of athletes includes Gleyber Torres, DeAndre Hopkins, Ezekiel Elliott, Luka Dončić and Patrick Mahomes.
A menace with his feet who’s still keen on finding receivers on the run, D’Eriq King solidified himself as Miami’s main attraction on the football field following last season. King’s 2020 campaign with the Canes pushed them to the high ranks of the ACC’s best offenses: producing 2,334 passing yards, 24 total touchdowns and 467 rushing yards.
While undersized for a QB (he’s between 5’10” and 5’11”), King’s prospects in the NFL still look good because of his perceptive awareness in the pocket and his development as a passer.
BioSteel isn’t the only company paying a king’s ransom for the quarterback’s marketability. In August, King announced that he had reached an agreement with the Florida Panthers NHL team. The collegiate athlete was brought on to endorse his fellow Florida team through his personal social media and various other media campaigns included.
Follow along on Twitter: @AlejandroAveela