Data Shows Social Media Users Represent A Far-Left Coalition

Last spring, we showed readers how the country's most powerful individuals -- corporate CEOs, politicians, and celebrities -- see social media as their target audience. Companies and brands easily quantify social media's approval -- which is perhaps the laziest means of understanding consumers possible -- then use that information to make business decisions.

Facebook, Twitter, and Instagram can gather responses instantly and around the clock. However, such reactions are startlingly misleading. And yet, high-profile companies still allow themselves to be deceived by social media services, which encourage businesses to market their products to an audience that barely exists.

A new NBC poll demonstrates the partisan breakdown of social media users. The poll found that 69% of adults use Facebook, 28% actively use Twitter, 27% use TikTok, and 27% avoid social media platforms entirely.

Twitter wields a particularly strong influence for a platform that represents only a small number of Americans. Twitter and TikTok have both fooled executives by over-indexing and normalizing a far-Left ideology.

Not only are Twitter and TikTok users more likely to be Democrats than Republicans, but they are also far more likely to have supported Bernie Sanders or Elizabeth Warren than Joe Biden in the 2020 Democratic primary. Only a few Joe Manchin-like Democrats retweet or comment on Twitter, while Team AOC grows online in packs.

But because this group had to settle for Biden, they've become more loyal to him than the average Democrat. A Suffolk University survey this week reported that Biden's approval rating now sits at 38% overall, but it skyrockets to 57% among Twitter users. Similarly, 50% of TikTok users support Biden, while just 42% of Facebook users do.

NBC found the same disconnect in other survey responses. Take a look:

Positive feelings towards Trump

Prefer Democrats control Congress in 2022

Prefer Republicans control Congress in 2022

You can deduce with these percentages where Twitter users lean on other issues -- including race, immigration, vaccine mandates, COVID, policing, and even Aaron Rodgers.

It's hard to see this data and understand why the leaders of industries openly cater to such a minuscule number of Americans. And still, global companies use these same numbers to justify radical moves, such as incorporating critical race theory into employee training. AT&T now requires its employees to atone for the great sin of having two white parents.

What's easy to see from these numbers is why there has been a collapse in interest for late-night television, morning shows, ESPN, "comedy" films, and award ceremonies. Entertainment appeals to an audience that insults most Americans.

Hollywood, sports, and New York-based companies answer to a class that is hardly friendly with the rest of the country. Never before has such an insignificant group held more influence over the country's leading institutions than Twitter users have. Imagine obeying these people.

Written by
Bobby Burack is a writer for OutKick where he reports and analyzes the latest topics in media, culture, sports, and politics.. Burack has become a prominent voice in media and has been featured on several shows across OutKick and industry related podcasts and radio stations.