Marcus Lemonis Gets The Last Laugh As Joel Embiid Loses Trademark Battle To Register ‘Trust The Process’

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Joel Embiid has lost, on appeal, an effort to register the trademark for “TRUST THE PROCESS.” (Photo by Tim Nwachukwu/Getty Images) Many years ago, the Philadelphia 76ers decided to trust the process. Since then, the organization has gone from a team that logged only 10 wins during the 2015-16 NBA regular season to finishing first […]

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Written by Darren Heitner

Darren Heitner is the founder of Heitner Legal. He is the author of How to Play the Game: What Every Sports Attorney Needs to Know, published by the American Bar Association, and is an adjunct professor at the University of Florida Levin College of Law. You can reach him by email at and follow him on Twitter at @DarrenHeitner.