Kids’ Cartoon Bluey Crushed For Not Representing ‘Queer Dogs’ and ‘Dogs of Color’

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This is insane.

ABC Everyday and other dishonest news outlets have taken aim on Bluey, a children’s show for preschoolers. Bluey is an anthropomorphic six-year-old dog who goes through life learning lessons one step at a time. Seems harmless, right? Not according to the media, which claims that the show is offensive and that it underrepresents “disabled, queer, poor, gender diverse, dogs of colour and single-parent dog families.”

I didn’t make up this line. It was approved by an editor and printed.

“We live in a world where the majority of main characters on children’s television are white; where there are more animals than people of colour protagonists populating the pages of children’s books,” ABC Everyday writes. “Where are the disabled, queer, poor, gender diverse, dogs of colour and single-parent dog families in Bluey’s Brisbane? If they’re in the background, let them come forward. (Maynard, voiced by Sean Choolburra, I’m looking at you.)”

Here’s a better look at these majority white main characters:

There’s only one reasonable reaction to that picture: too much whiteness. Are those blue and orange dogs white supremacist?

“As a parent of colour, I am always conscious of the presence — or absence — of diverse representation in kids’ pop culture, what it means for children and the conversations we have around that,” ABC’s Beverly Wang says. “I sincerely believe you don’t have to be ‘other’ to think about this too.

I would ask if she is conscious of telling children that they should see people — or in this case, animated dogs — only by skin color.

Normal people don’t see things this way. The creators wrote a show about blue dogs to appeal to children, to get them to pay attention, and based on the show’s synopsis, to teach them about growing up. No one sat down one day and said, “I’m going to create a racist and homophobic show with blue dogs.”

“People exist, these dogs are stand-ins for people, you know,” Wang goes on.


Honest question: are children watching any show and wondering whether the cartoon dogs represent “queer” or “poor” people? Does any sane person watching any show think of that? If anyone answers “yes” to the above questions, I have grave concerns about the future of humanity.

The show also features a pick dog who is said to be offensive to “single-parent dog families” and anyone who isn’t an evil racist.

We’ve lost our minds.

Written by Bobby Burack

Bobby Burack is a writer for OutKick where he reports and analyzes the latest topics in media, culture, sports, and politics..

Burack has become a prominent voice in media and has been featured on several shows across OutKick and industry related podcasts and radio stations.


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