Kate Upton Deletes Photo Promoting Balenciaga, The Brand That Ran Ads Featuring Kids Holding BDSM Teddy Bears

Kate Upton seems to have decided the heat over her wearing a Balenciaga t-shirt was too much.

The Sports Illustrated swimsuit legend popped up on Instagram Wednesday wearing a Balenciaga -- the brand that, in 2022, ran an ad campaign featuring kids holding teddy bears in BDSM leather straps -- shirt that retails for about $675 at Saks Fifth Avenue. Her fans were livid.

Now the photo has been deleted and calm has been restored to Upton's Instagram.

Upton's fans hadn't forgotten the 2022 ad campaign that caused all sorts of chaos that ultimately resulted in the likes of Kim Kardashian running for the hills to distance herself from the brand. Kim, being the scumbag she is, returned to wearing the Paris-based company's clothing this fall.

Upton was absolutely roasted for her decision to wear the shirt. Her comments were a mess until she hit delete.

Apparently, Kate decided she'd heard enough. The photo is gone and she's gone back to doing whatever insanely wealthy people do on a Thursday in the middle of November.

Maybe she's going through her baseball game purse.

Written by
Joe Kinsey is the Senior Director of Content of OutKick and the editor of the Morning Screencaps column that examines a variety of stories taking place in real America. Kinsey is also the founder of OutKick’s Thursday Night Mowing League, America’s largest virtual mowing league. Kinsey graduated from University of Toledo.