USC Star Jordan Addison, United Take Flight In NIL Agreement

USC wide receiver Jordan Addison will be flying high this season, as the Trojan has signed a Name, Image and Likeness (NIL) deal with United Airlines.

The agreement between both parties, first reported by Tom VanHaaren, will see Addison participate in digital media ad campaigns over the course of the season, with the first one going out on Wednesday. The reigning Biletnikoff Award winner — best receiver in college football — signed with the Trojans during the offseason after entering the transfer portal from Pittsburgh.

USC WR Jordan Addison Takes Picture As Part OF New NIL Deal With United Airlines (Instagram/@shelovejordann) 

United Airlines partnered with former Oregon star Kayvon Thibodeaux before the 2021 season.

Being able to play under new head coach Lincoln Riley and catch passes from Caleb Williams were factors in the receiver transferring, but as you can see with this new deal, the NIL opportunities helped as well. The Trojans and United aren’t strangers, as the company has naming rights for the Los Angeles Memorial Coliseum field.

USC WR Jordan Addison Takes Picture As Part OF New NIL Deal With United Airlines
USC WR Jordan Addison Takes Picture As Part OF New NIL Deal With United Airlines (Instagram/@shelovejordann) 

The new campaign is hoping to illustrate the flights United is now offering to some of the best college football stops across the country. We are starting to see a new trend where airline companies will setup direct flights from college towns to away games, like the one that will have direct flights from Knoxville to Baton Rouge for the upcoming Tennessee vs. LSU game.

Get ready to see a flood of NIL deals like this one around the country, as companies ramp up their marketing efforts as the college football season begins.

Written by Trey Wallace

Wallace started covering the SEC in 2012, as the conference landscape was beginning to change. Prior to his time in Knoxville, Wallace worked in Nashville for The Read Optional, where he first produced content that garnered national attention. His passion for sports is evident in his work and has led him to break some of college football’s biggest stories. His social media reach and natural podcast proficiency continue to make Wallace one of SEC’s most trusted sources.


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  1. The NIL is going to ruin college football as we know it and is going to ruin a few good young men with it. A male’s brain doesn’t mature until he’s 25-26 years old. You can’t hand a 21- or 22-year-old male college kid a big chunk of money and expect him to be responsible with it. Some have parents managing what they’ll do with their money, but some don’t, and some do but won’t listen. This is a disaster in the making.

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