Joe Rogan Advocates for Privacy-Focused, Google Chrome Competitor Brave

Brave, the open-source web browser, received its biggest endorsement yet. This week on the Joe Rogan Experience, Rogan and musician Reggie Watts bragged about the privacy-focused, Google Chrome alternative:

"They're not looking in your underwear. They're not checking under your fingernails," Rogan told Watts. There's so much value in knowing what you're up to; knowing where you're going, what you're buying, what you're saying," Watts added.

Rogan's podcast has enough pull to drive users to at least download Brave, which is available on Windows, macOS, Linux, Android, and iOS. Brave partners with the search engine DuckDuckGo, another service that has grown popular for its privacy.

These comments make it seem more likely that Rogan was looking to get off of Google's subsidiary, YouTube. Perhaps, his decision to take his show exclusively to Spotify wasn't merely because of the $100 million. Rogan has previously criticized YouTube for video demonetization.

“ scrambling for control. They want to control the way people communicate," Rogan said via Reclaimthenet. "And they also want to make a profit. See part of this is they’re, they’re incentivizing people to do shows that they can profit off of. So if you have a show that has no bad language, if you have a show that has no controversial topics, those shows are more appealing to advertisers."

It hasn't been a good week for Google. In addition to media's most influential personality advocating for its competitor, the tech giant is facing a $5 billion lawsuit for allegedly tracking people in incognito mode. Yeah, not great.

Google is decades away from showing an ounce of vulnerability for its search engine that owns 92% of the market share, per Statcounter. While Chrome dominates the web browser race, at 64%, it's not nearly as bulletproof.

Chrome benefits from the "default rule," we at Outkick have been discussing. But that doesn't mean it's the best option. There are certainly more private browsers that also run smoother and more efficiently.

I just recently started using Brave and largely agree with Rogan — it's a better option. Though, for the many iOS and Mac users, Safari is still your best route.

For those keeping track, Rogan may have officially launched the Browser Wars to go along with the battles taking place among the streaming and podcast services.