In These Uncertain Times, KFC Suspends Finger-Lickin’ Good Slogan (Again)

We’ve all been encouraged for months now not to touch our faces because that could perpetuate the spread of coronavirus. It thus comes as no surprise that KFC is announcing that they’re suspending their finger-lickin’ good slogan.

“We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment,” KFC chief marketing officer Catherine Tan-Gillespie said in a statement, via CNN, adding that the slogan will return when the “time is right.”

If you’re wondering … why now? Why not five months ago? Well, they actually did already pull the ads with this slogan back in March. Now it’s been long enough that we kind of collectively forgot, they can get a fresh round of press (Google it and you’ll see a lot of outlets are falling for it, and I guess we’re proving the point by doing that too), and they’re spinning it into its own marketing campaign:

There’s not really a moral to the story here except now I want some popcorn chicken more than I did 20 minutes ago when I started on this piece.

If you know restaurant chain news that I should know get in touch at Glasspiegel.Ryan@gmail.com or on Twitter @sportsrapport

Written by Ryan Glasspiegel

Ryan Glasspiegel grew up in Connecticut, graduated from University of Wisconsin-Madison, and lives in Chicago. Before OutKick, he wrote for Sports Illustrated and The Big Lead. He enjoys expensive bourbon and cheap beer.

4 Comments

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  1. I totally agree Chris i just said that to my wife today we really have lost our way this stuff is just stupid how bout we all lighten up and regain some sense of humor about things wow just wow

  2. Here’s how bad 2020 is. When I saw this headline I was bracing myself to read that KFC’s tag line was now seen as racist. I am apparently suffering from PTRD (post-traumatic race defensiveness syndrome).

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