I’ve been busy hanging out on the beach and this weekend I’m up at an East Tennessee lake so I haven’t been very plugged in to ratings news much for the past month, but I decided to take a break from jetskiing this afternoon to check in on the two new ESPN shows airing from the incredibly expensive New York City studio. Those two shows are “Get Up,” and High Noon” aka WokeCenter 2.0 and WokeCenter 3.0.
Both of these shows are incredibly expensive — costing in excess of $45 million a year to air — and both have been ratings disasters out of the gate, drastically underperforming the much cheaper SportsCenter shows they replaced. So how are the shows doing now that we’ve reached the middle of summer?
Airing on ESPN2 on Thursday because the Wimbledon tournament was on ESPN both shows hit all time ratings lows. “Get Up” had just 152,000 viewers. Meanwhile, it was even worse for “High Noon,” which managed to produce only 136,000 viewers. Putting that “High Noon” rating into perspective, an episode of “Rusty Rivets” airing at the exact same time on Nickelodeon posted 950,000 viewers.
Meanwhile, FS1’s Undisputed outrated “Get Up” head-to-head on FS1 and the first hour of Colin Cowherd’s The Herd outrated High Noon too.
That’s ominous indeed for ESPN as the summer doldrums last for nearly two more months before any football returns to the airwaves. Things aren’t getting better for either of these shows, in fact, the ratings continue to get worse.
Outkick has been told both new ESPN shows need to approach 500,000 viewers to be profitable. Neither show is remotely close to that level of viewership.
That has led many both inside and outside of ESPN to ask when ESPN will officially make changes. Could they come before football season even starts?
Now, if you’ll excuse me, I’m headed back out to jetski.