Brock Bowers Will Not Use Collective Money, Only NIL In 2023, Letting Georgia Teammates Cash-In Instead

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MOBILE, Ala. – Georgia All-American tight end Brock Bowers has found a way to help his teammates in terms of Name, Image and Likeness.

The Bulldogs star offensive player has decided to not use any of the funds raised by the Georgia collective during 2023, according to DawgNation. A collective is usually a group of boosters or donors putting their own money into a war-chest, which would then pay the student-athletes. This is compared to NIL, which is usually centered around branding deals once a player has established his name and value.

Brock Bowers #19 of the Georgia Bulldogs (Photo by Kevin C. Cox/Getty Images)

Now, Bowers has come up with a way to make sure his teammates are taken care of. According to Mike Griffith, Brock Bowers will only use NIL in 2023, meaning he’ll be getting paid through endorsements or marketing ventures.

This gives Georgia the opportunity to save ‘hundreds of thousands of dollars’, not having to use collective money on Bowers. This act will go a long way for the Georgia football program.

Bowers has already secured NIL deals with Zaxby’s and Dick’s Sporting Goods, put together by Everett Sports Management.

This isn’t the first time a Georgia player has used his ability to make money through NIL to also benefit his teammates. Former Bulldogs QB JT Daniels was also represented by Everett Sports Management during his time in Athens. After agreeing to a deal with Super Card, a trading card company, it was noted by his representatives that he planed to share revenue made through his deals with his teammates.

“No other quarterback in the country is asking brand partners to strategically include teammates in deals to the levels that JT has,” Dan Everett told the AJC. “Any time a teammate is included, they get paid. There’s no other player in the country that is being generous enough to potentially give away hundreds of thousands of dollars the way JT has. I think that’s the real story here.”

Brock Bowers Agreement Allows Collective To Raise Money For Teammates

This development is key for Kirby Smart and his staff, as NIL money can now be used for other key players already on the Georgia roster, or potential prospects that are signing.

Over the past season, Kirby Smart has come out in support of the ‘Classic City Collective’ that works with Georgia athletes. If you’re further curious as to how this would work, just imagine Stetson Bennett only making money from companies like ‘Raisin Cane’s’, not from the collective.

Georgia Bulldogs QB Stetson Bennett stars in NIL ad for The Dairy Alliance. (Credit: Screenshot/YouTube Video
Stetson Bennett stars in NIL ad for The Dairy Alliance. (Credit: Screenshot/YouTube Video

The Bulldogs are coming off a perfect season, capped off by the 2022 National Championship. Now, Kirby Smart is looking to reload and make a run towards a three-peat in 2023.

The looming question for Georgia is who will be taking snaps at quarterback, with Carson Beck and Brock Vandergriff scheduled to battle for the job during Spring practice.

As the college football world continues to navigate through collectives and NIL, Brock Bowers has already decided to use his marketability for good use.

Written by Trey Wallace

Trey Wallace is the host of The Trey Wallace Podcast that focuses on a mixture of sports, culture, entertainment along with his perspective on everything from College Football to the College World Series.

Wallace has been covering college sports for 15 years, starting off while attending the University of South Alabama. He’s broken some of the biggest college stories including the Florida football “Credit Card Scandal” along with the firing of Jim McElwin and Kevin Sumlin. Wallace also broke one of the biggest stories in college football in 2020 around the NCAA investigation into recruiting violations against Tennessee football head coach Jeremy Pruitt.

Wallace also appears on radio across seven different states breaking down that latest news in college sports.

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