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What the Ratings Say About the State of Cable News

The third quarter of 2021 was not kind to CNN and paints a grim picture of MSNBC’s future. Here’s a look at the top 10 cable news programs from 6/28/21 to 09/24/21: Tucker Carlson Tonight, Fox News – 3.2 million The Five, Fox News –2.93 million Hannity, Fox News – 2.97 million The Ingraham Angle, Fox News – 2.3 million Rachel Maddow, MSNBC – 2.2 million Special Report, Fox News – 2.1 million Fox News Primetime, Fox News – 1.9 million Gutfeld, Fox News – 1.6 million Outnumbered, Fox News – 1.4 million American Newsroom, Fox News – 1.5 million MSNBC In the top 10, there are nine Fox News programs and one from MSNBC. (Yes, that means 0 from CNN.) For past references, MSNBC routinely had at least one other show, The Last Word, in the top 10 besides Maddow. In July, The Last Word ranked 9th overall but fell to 15th this quarter, showing that MSNBC’s dependence on Maddow raises questions about the network’s future. Though MSNBC re-signed Maddow through the 2024 election at $30 million per year, she has the option to terminate her nightly TV show in April 2022. Industry experts predict she will exercise that […]

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Written by Bobby Burack

Bobby Burack covers media, politics, and sports at OutKick.