ESPN Fires Analyst For Using “Guerrilla Effect” in Venus Williams Match

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United States’ Venus Williams, left, is congratulated by Russia’s Anastasia Pavlyuchenkova following her win at their quarterfinal at the Australian Open tennis championships in Melbourne, Australia, Tuesday, Jan. 24, 2017. (AP Photo/Dita Alangkara) Dita Alangkara AP

Doug Adler has called tennis matches for ESPN for over a decade. That all changed when he called a Venus Williams match from the Australian Open and used the phrase “guerrilla effect” to describe Williams’s charging the net against her opponent.

Except many online believed that Adler was actually comparing Venus Williams to a gorilla and the predictable left wing outrage brigade mobilized rapidly and grabbed their pitchforks and tar and feathers.  

A New York Times reporter Tweeted out the video with the following text: “This is some appalling stuff. Horrifying that the Williams sisters remain subjected to it still in 2017.”

And from there the social media mob was officially off and running, Adler was forced out at ESPN and publicly branded a racist. In an attempt to stave off the mob, Adler released a statement saying he “simply and inadvertently chose the wrong word to describe her play.”

But that wasn’t enough, ESPN removed him from the broadcasts saying: “During an Australian Open stream on ESPN3, Doug Adler should have been more careful in his word selection. He apologized and we have removed him from his remaining assignments.”

His ESPN colleagues, many of whom knew that Adler meant nothing racist at all by the comment, were afraid to publicly defend him, but after hearing an Outkick discussion on the story Monday morning they encouraged Adler to reach out to me and come on the show. 

He came on the show this morning and I encourage all of you to go listen to our interview here:

Among the highlights, Adler says that he’s been using the term “guerrilla effect” or “guerrilla tactics” to describe unexpected moves by tennis players for years, since he first heard the term at USC. 

Adler also said he felt he’d done nothing wrong but issued an apology for his word choice because he believed it would help save his job. 

Unfortunately for him, it didn’t. 

Adler’s suggestion that the phrase geurrilla tactics or guerrilla effect seems to square well with this iconic Nike ad featuring Pete Sampras and Andre Agassi from back in 1995. The title of the ad? Guerrilla tennis.

This entire story is just flat out absurd.

Please listen to this interview and share it. Adler deserves to receive an apology from ESPN and get his job back. And while that probably isn’t going to happen, at least we can help to get his name back.  

Written by Clay Travis

Clay Travis is the founder of the fastest growing national multimedia platform, OutKick, that produces and distributes engaging content across sports and pop culture to millions of fans across the country. OutKick was created by Travis in 2011 and sold to the Fox Corporation in 2021.

One of the most electrifying and outspoken personalities in the industry, Travis hosts OutKick The Show where he provides his unfiltered opinion on the most compelling headlines throughout sports, culture, and politics. He also makes regular appearances on FOX News Media as a contributor providing analysis on a variety of subjects ranging from sports news to the cultural landscape. Throughout the college football season, Travis is on Big Noon Kickoff for Fox Sports breaking down the game and the latest storylines.

Additionally, Travis serves as a co-host of The Clay Travis and Buck Sexton Show, a three-hour conservative radio talk program syndicated across Premiere Networks radio stations nationwide.

Previously, he launched OutKick The Coverage on Fox Sports Radio that included interviews and listener interactions and was on Fox Sports Bet for four years. Additionally, Travis started an iHeartRadio Original Podcast called Wins & Losses that featured in-depth conversations with the biggest names in sports.

Travis is a graduate of George Washington University as well as Vanderbilt Law School. Based in Nashville, he is the author of Dixieland Delight, On Rocky Top, and Republicans Buy Sneakers Too.