Fair warning, please take a seat to before we dive into a tweet sent out by Fox Sports’ Emmanuel Acho. Acho is not happy with the Kansas City Chiefs over a tweet from the Chiefs’ social media team calling Tyrann Mathieu “The Landlord.” Acho, who has a master’s degree in psychology (and has “studied bias and implicit bias”), tweeted that he believes the use of “The Landlord” is “utterly negative” and that the use of the nickname “perpetuates stereotypes.”
You were warned to sit down because your head would be spinning.
Now, I don’t have a master’s degree in anything other than being a dumb white guy in Ohio who enjoys strolls through Costco. Here I am, along with many others, trying to figure out why it’s “utterly negative” to say a black guy, “The Landlord,” is pulling up to collect rent with two teammates.
Thankfully, Acho expanded on his original tweet, and a pounding headache developed behind my right eye.
“The implication is that you should be scared of the men (pictured are 3 black men). 2020 has (shown) us what irrational fears of black men can lead to… so to me it perpetuates the stereotype. That’s where I’m at,” Acho tweeted.
And there it is, one of the biggest reaches you’re going to see in 2020, just as we prepare to take our 2020 calendars and throw them into the fireplace where they belong. Emmanuel took a single tweet and turned it into some sort of Ivy League think piece that impresses deep thinking nerds, not sports fans who just got home after 10 hours of work.
Attention social media teams— this is why diverse opinions & verbiage matter.
I understand some call T. Mathieu, “the Landlord”, but every possible implication of this tweet is utterly negative & perpetuates stereotypes. Let’s all be better. pic.twitter.com/sjBtnSHA3j
— Emmanuel Acho (@EmmanuelAcho) December 28, 2020
Are people afraid of three big white guys showing up to collect rent? Are people afraid of three black guys showing up to collect rent? Are people afraid of weirdo eggshell white Karens (I’ve had two Karen landlords in my rent career who terrified me, including one who came into my apartment and started throwing my belongings in the trash, even though my rent was paid up) who showed up to collect rent? What about three Italians wearing tracksuits & getting out of a Cadillac Eldorado?
Acho has had a huge breakout year in 2020 that has seen him ascend into the role of being the new big thinker in the sports media world. This feels like one of those times where he feels it’s his duty to have a big brain moment to maintain his standing when the sports world is just trying to crush beers, wings, maybe a vodka/Red Bull and enjoy the end of the NFL regular season.
When challenged by former NFL vet Charles James, Acho acknowledged big thinking is now his business. “You looking too deep into it Acho it ain’t that deep bro,” James tweeted.
“That’s fair, you know I’m entrenched in it now- so your boys hypersensitive to all things that could be detrimental,” Acho responded.
As for the original “Landlord” tweet, the Chiefs have deleted it.
So y’all basically telling me Tyrann Mathieu can’t have the nickname Landlord because ppl struggling to pay rent? I’ve heard it all
— Charles James II (@CJDeuce_) December 28, 2020
— Kansas City Chiefs (@Chiefs) March 24, 2020
THE LANDLORD IS COLLECTING RENT pic.twitter.com/7oeWqxaNt4
— Kansas City Chiefs (@Chiefs) November 29, 2020