Videos by OutKick
Perhaps you haven’t heard of Dieunerst Collin, but you’ve definitely seen the viral video of him at Popeye’s, giving the now-famous side-eye and the “oooh” in the background.
Collin never got to cash in on that viral moment until now.
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Playing as an offensive lineman for Lake Eerie College, Dieurnest looked for an opportunity to strike a NIL deal with Popeye’s based on his popular video, which has been going strong since 2013, and the fried chicken franchise delivered.
From getting his face on a Popeye’s billboard to cooking up collaborations across the restaurant’s content streams, Dieunerst is finally hitting the big time.
Dieunerst stopped by Don’t @ Me with Dan Dakich on Thursday to share the surreal experience, how it all got started and how the video’s impact is still going strong after nearly a decade.
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